Tag: Digital Marketing

A successful content marketing program is anchored on a solid content marketing strategy. Here’s how to create one.

The rise of digital marketing means looking for the best ways to advertise on the internet. Video is proving to be a highly effective method.

The key to having a growth marketing mindset is to adopt a user-centric approach because successful digital marketing strategies focus on users and their needs.

As businesses recover from COVID-19, here are the three trends that smart marketers can’t afford to ignore.

While positive news stories are few and far between these days, here’s one I think you’ll like: digital marketing is cheaper than ever before, with direct response now a great option. Since lockdown began, there has been a 40% decrease in the cost to reach 1,000 people on Facebook and Instagram. This huge price drop […]

When Aussies are swiping away on social media platforms, being able to stop a consumer from scrolling is much harder than it sounds. These days consumers’ attention spans are shorter than ever and as a result, brands are faced with a dilemma — how to create thumb-stopping content that breaks through the noise. The simple […]

Digital marketing agency brothers grow a $5 million business and shoot to the top with an Amazon bestseller There’s something intriguing about successful sibling duos. Think Serena and Venus, Chris and Liam Hemsworth, Ben and Casey Affleck – the list goes on. How is it that there is so much talent in one family? It […]

Melbourne-based digital marketing agency King Kong has been named Australia’s Best IT Small Business at the 2018 Small Business Champions Awards, besting 16 other finalists.   King Kong founder and CEO Sabri Suby described the award as another huge win for his four year-old company, which just six months ago was crowned Australia’s fastest-growing digital […]

Specialist advisers can now apply for grants from the Federal Government to help small business employers in metropolitan and regional areas take advantage of digital opportunities. As part of its Australian Small Business Advisory Services (ASBAS) program, the Federal Government will invest up to $18.02million over three years on the provision of low cost, high […]

Amazon’s recent Australian launch received a lukewarm reception, with average prices and faster shipping being the only apparent selling points. What you can’t see though is that their competitive advantage is behind-the-scenes of its website. Amazon embraces testing and experimentation, otherwise known as Conversion Rate Optimisation (CRO). Amazon succeeds where other online retailers fail because […]