Tag: Empathy

What makes an effective business leader? Some leaders possess unique skills and characteristics that are difficult to define and even harder for others to replicate. According to Dr Natalie Ferres, a psychologist and director of strategic leadership firm Bendelta, it doesn’t matter who you are – you won’t succeed as a leader unless you inspire […]

Humans are hardwired to care, but for people, rather than brands or products. This doesn’t mean it’s impossible to get people to care about your business or brand, you just need to try these three tips.