Despite the fact that the change is more than six months away, it is essential that businesses begin transitioning to GA4 as soon as possible to avoid being left behind once the change is implemented, writes Fabienne Wintle, Navii’s CIO and co-founder
All businesses strive to a deliver great customer experience, and convenience and seamlessness are currently the winning factors for ensuring their engagement with your brand is at its best. In 2015, Forrester predicted that one-third of companies in the B2C space would compete on the basis of experiences, and change their business structure accordingly. This […]
Surge periods are normal part of any business activity, especially as customer demand peaks around a range of common annual events such as Easter, which is just around the corner. Over the past few years businesses have seen about 50-60% increase in support volume over the holiday period, but despite being aware that businesses are […]
Originally considered a tool for larger enterprises, more and more SMBs are now reaping the benefits of big data analytics. Big data analytics has become an invaluable tool in the business landscape. Organisations are using the insights gleaned from big data mining to rethink their operations, offerings and outlook. While the technology was initially the province […]
Today, the average person connects to the internet in numerous ways, whether that be via smartphone, desktop or tablet device, and Google believes it has found a way to track this activity across multiple devices and channels. Here’s what it will mean for your business.
An outline of the most important factors to analyse in order to optimise your website’s performance.
Want to find out how your Twitter and Facebook posts are affecting your bottom line? Google’s new reports might provide the answer.
Most businesses aren’t taking full advantage of free, available website data. Here are a few items you are probably missing.
Get a better handle on what you’re tracking and why. Here’s a good place to start.
If you’re only using the tool to track the number of visitors to your site, you aren’t taking full advantage of its power.
