PR is often seen as a marketing luxury for bigger companies but there are many smaller PR agencies in Australia that can make PR an affordable marketing activity for small or fledgling businesses.
When you run a business, especially a start-up or small-scale operation, you need to take advantage of all the exposure you can get.
Has the spark gone from your relationship with PR? If you’ve run out of ideas for your PR strategy or you find yourself writing the same thing over and over again, then it’s time you rekindle your passion for PR.
Public relations can be more cost-effective than advertising. Here’s how to get a PR campaign for your company started.
One PR professional I interviewed couldn’t pronounce my company name, or fathom a high-powered woman in finance. Next!
From measuring success to costs and services, here’s what you need to know before turning to a public relations firm.
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