In this edition of Let’s Talk, we’ll delve into the key challenges and opportunities that marketers will face in 2023 and provide insights on navigating the marketing landscape in the year ahead.
How to use keywords to put your Google Ads in front of the right audience.
Discover how Google Ads can turbo-charge your business.
A report by PayPal reveals that while young Australians are getting smarter in saving dollars, they are also overspending during sales season
Here are three ways to create interest in your brand and your offers that will cut through the noise during EOFY.
Byline: Karen Lewis, Head of Digital and Ecommerce, Salmat While online sales might count for a fraction of your total sales, the influence the internet wields in consumer purchase decisions is too powerful to ignore. Regardless of whether they buy online or in-store, consumers are going online to be inspired, to do research and to […]
By Garth Anesbury, Owner, Kwik Kopy Hilton As EOFY looms, it is important to use up your marketing budget to ensure you aren’t shortchanged next year. While you might have executed all of your marketing strategies, you still may have a little in the pot; perhaps squirreled away for emergencies or because you made cost-effective […]
Byline: Drew Bowering, Senior Director of Market Management, Expedia Group Most of us in business have heard the old adage, “half of your marketing spend is wasted, but you do not know which half”. We now no longer need that to be true. Why? Well, you see we used to talk about how many people […]
More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something not missed by these three small businesses in Victoria, who have been capitalising on the commercial opportunities that Facebook, Instagram, Twitter and other social media platforms provide. Bendigo Brittle, Peggy […]
There has never been a better time for Australian companies to expand into Asia. Today, China is Australia’s largest trading partner for both imports and exports. Opportunities abound, as China now has the world’s largest middle class population which leads it increasingly towards a market for high grade goods and services. For example, China is […]
