Gina Rushton

Gina is a communications student at UTS and enjoys writing about social media development, women’s issues and literature. She is the Media Assistant at, a site where customers can compare quotes and prices for household and trade services.  

How to turn a one-off client into a repeat customer

If you’re looking to keep your customers around a little longer you need to improve your communication.

Seasonality and your business strategy

You don’t have to be in the skiwear industry to know that business can be seasonal.

Understanding your target market

Honing in on exactly who you are marketing your product to and using that data to inform your product design and strategy is crucial to the development of your business.

3 ways technology can save your business money

It's exhausting and, quite frankly, impossible to be across every technological development but it's important to keep your finger on the pulse. If nothing else it could save your business a lot of money.

5 services your business should be outsourcing

Outsourcing is often considered to be a dirty word but it's a legitimate way of reducing business costs.

7 ways to win more work

If your business is receiving requests for information or quotes and you’re not hearing back it might be time to reevaluate your strategy.

5 basic tips for social media growth

Social media can really boost your profile, raise awareness of your services and aid the overall growth of your business. Here are five infallible tips that will put you on the path to social success.

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‘We’re putting Wi-Fi in products that don’t exist yet’: Morse Micro

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Let’s Talk: Sales

Sales and marketing involves understanding your business' unique selling points and communicating them to a customer base. However, other variables such as...

Resilience: the key to survival in 2021

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Epichem: Keeping Australians safe through science

As Australia’s leading provider of synthetic and medicinal chemistry services, Epichem met the challenges of COVID-19 head on, by protecting its business...

How to build a peer support network

As a small business owner, you don’t always have the backup of formal social supports offered by larger employers.