Greg Butler

Marketing evolves as tactics and technologies change and improve – technological advances can help you understand which actions generate the best returns on investment.

If your business is not moving ahead, it’s going backwards – stagnation is the enemy of progress.

Keeping the workforce productive is one of the bigger challenges businesses face – inefficiencies can slip through the cracks and result in reduced output.

Although the current economic climate may not be seem conducive to starting a business, it remains true that one of the biggest causes of failure for any Australian venture is poor planning.

Making mistakes in your branding is a sure-fire way to lower your turnover and alienate your customers. Avoiding these errors can help to ensure your success.

Changes in technology move faster than most of us can easily keep up but it’s important to be aware of upcoming trends that could fundamentally affect the way the world does business.

Transforming your idea for a business into a commercial reality can be both an exhilarating and stressful experience.

On social media pages, your profile pictures and cover photos are the first things most users will notice, so making a good impression is essential if you want to increase your customer base.

When you run a business, especially a start-up or small-scale operation, you need to take advantage of all the exposure you can get.