Guy Hanson

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http://www.validity.com
Guy Hanson is a passionate advocate for intelligent use of customer data to drive responsive sales and marketing programs. With a knowledge base spanning twenty years, he is globally recognised as an email and data expert and thought leader.

Why data should be considered a corporate asset

Successful businesses thrive on data. Whether it’s customer data, machine data, financial data, or metadata, businesses that successfully collect, manage and leverage...

The business case for stricter data practices: Why businesses aren’t waiting for the rules to change

Consumer data privacy continues to be a hotly debated topic; especially in countries like Australia where we are yet to introduce updated...

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