Lauren Brown

Lauren Brown is Managing Director of Pulse Marketing. Pulse Marketing is full-service Marketing and Advertising agency, famous for their passion and commitment to delivering great ideas and powerful results in the areas of marketing, creative, digital, and social.

4 steps to growing your business

Nearly every business is striving for growth and looking for the secret formula to help them achieve their objectives. However, the growth journey is often not a smooth one.

3 steps to building a brand from the ground up

A business’ brand is its consistent, public message conveying what it does and how it does it, and how you go about building and maintaining this an important part of any marketing strategy. The first step? Defining the 'who'.

4 traditional marketing tactics for the digital world

While digital marketing is all about measurability and return on investment, it can never replace every kind of traditional marketing. Here's a look at some of the opportunities still available to SMBs in the offline world.

The 5 characteristics of excellent leaders

Your leadership style depends on your character, which makes it vital you develop personal values and beliefs that are beneficial to your business. Here are the 5 characteristics a leader must adopt to go from good to great.

How to write a killer marketing plan

Before developing a marketing mix that will successfully yield high ROI, it's essential to know what you're trying to say, who you're trying to say it to, and how best to say it. Enter, the marketing plan.

Eight ways to better spend your marketing dollars

High impact marketing doesn’t have to come with a huge price tag. With a bit of knowledge and an insight into your customers, you can successfully create a low budget marketing campaign that delivers for your business. Here are eight strategies for you to put into action.

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‘We’re putting Wi-Fi in products that don’t exist yet’: Morse Micro

Today, being disconnected from Wi-Fi would be incapacitating for most businesses. Yet Wi-Fi is a relatively recent innovation.

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250 million Indian farmers protest agricultural reforms

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Keep it human: How to boost engagement in a more digitised, flexible workplace

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Let’s Talk: Sales

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Resilience: the key to survival in 2021

COVID-19 has tested business owners’ personal and professional resilience like never before and entrepreneurs continue to need internal fortitude as they face...

Epichem: Keeping Australians safe through science

As Australia’s leading provider of synthetic and medicinal chemistry services, Epichem met the challenges of COVID-19 head on, by protecting its business...

How to build a peer support network

As a small business owner, you don’t always have the backup of formal social supports offered by larger employers.