Lisa Powell

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http://www.amblique.com/
Lisa heads up Amblique's retail practice; she is an e-Commerce strategist with over 13 years experience, ranging from developing and managing the Sydney 2000 Olympics websites through to Interactive TV, B2B, Telco, Start Ups and Fashion Retailing. As the E-Business Group Manager at Apparel Group, Lisa developed the multichannel strategy for the overall business, as well as the digital strategy for both their fashion brands, Sportscraft and SABA. She successfully launched the online stores for both brands and developed and managed their supporting digital marketing activities.

4 steps to developing a multichannel business

There are many aspects to consider when a business approaches multichannel retailing. Although a one-size-fits-all structure doesn’t always apply, but there are four key steps every business must follow when preparing to become a multichannel operation.

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