Logan Merrick

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Mobile app marketing traps SMEs need to avoid

Marketing is absolutely critical to the success of any commercial enterprise, but it’s not always obvious what a business’s best marketing move will be. In...

Five metrics for businesses to effectively measure and build on their app’s success

Evidently inspired by the booming trend created by Pokémon GO, McDonald’s Australia have launched their own VR app to coincide with the launch of...

Content marketing and remarketing: two useful processes, demystified for start-ups

Contrary to popular belief, effective marketing doesn’t require copious amounts of time and money; it just requires smart strategy. For start-ups with resource constraints,...

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Keep it human: How to boost engagement in a more digitised, flexible workplace

The COVID-19 pandemic has changed the way we work, fast-tracking the digitisation of business and our ideas around flexible working. 

Let’s Talk: Sales

Sales and marketing involves understanding your business' unique selling points and communicating them to a customer base. However, other variables such as...

Resilience: the key to survival in 2021

COVID-19 has tested business owners’ personal and professional resilience like never before and entrepreneurs continue to need internal fortitude as they face...

Epichem: Keeping Australians safe through science

As Australia’s leading provider of synthetic and medicinal chemistry services, Epichem met the challenges of COVID-19 head on, by protecting its business...

How to build a peer support network

As a small business owner, you don’t always have the backup of formal social supports offered by larger employers. 

How HR automation can simplify your life

Automation can remove manual, time-consuming processes in nearly all areas of business, and human resources (HR) is no different. Many of the...

American Express partners with Brisbane-based fintech Sniip

American Express has partnered with Sniip, an Australian mobile bill payments platform, allowing Sniip members to pay bills with AMEX.

Putting in the final touches: Contactile’s world-first tactile sensor

Some of the world’s most important advances in robotics are happening here in Australia. While interest and investment pour...