Michelle is the Chief Angel of Marketing Angels, an entrepreneur who has built Marketing Angels from the ground up over the past 10 years.
Marketing Angels has grown into one of Australia’s leading marketing consultancies providing marketing education, advice and outsourced marketing management to business.
Michelle claims she's a bit of marketing geek, having started her marketing career in telecommunications and online working for both Telstra and Optus before starting Marketing Angels.
Michelle is also a busy mother to 3 children, and lives in Manly NSW.
Through brand storytelling, a business can communicate directly to its target audience with stories told through website copy, blogs, online articles, emails and social media - so you'll want to get it right. Here some important do's and don'ts when telling the story of your business.
The outcry surrounding the controversial comments made by Alan Jones about Julia Gillard’s father had effects that were far reaching across the Australian business landscape. The saga also delivered a valuable lesson to any business owner who's thinking about bringing on a celebrity to endorse their product or service.
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A PR stunt by the CEO of Energy Watch during the final episode of The Block has proven that not all publicity is good publicity. It was a classic case of failed ambush marketing, rendering an attempt at publicity pointless. Here’s why.
Mummy blogging is big business in the US, with over four million American mums logging on to blog. While not all bloggers make money, there are some important digital marketing lessons every small business can take away from this online trend.
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In a COVID-impacted world where video communication is the new norm, Vpply is connecting job seekers with companies through a unique video-based job application experience that minimises the need for lengthy CVs and cover letters.