Nathan Sinnott

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Want to be a big deal? Harness social media to control how your SME or start-up is perceived

Perception is everything in business. Take large companies. Often, by virtue of their size, they convey competence and stability, which is invaluable when it comes to attracting and...

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BP to shut down its only oil refinery in Australia

The Kwinana Refinery in Western Australia will be permanently closed and converted to an import terminal, as dwindling demand puts pressure on...

Australian Made logo appeals to international consumers, research shows

Research shows that products that use the Australian Made logo have an advantage in the international market, with 97 per cent of...

Australia’s recession may be over but things are certainly not back to normal

Australia is technically out of a recession however this does not mean Australia’s recovery will be smooth-sailing. At a...

Working from Home Benefits Employers as Well as Employees

The COVID-19 pandemic has seen remote working transition from being a personal preference to a matter of safety. The challenge for small...

World’s 2nd and 3rd largest economies commit to carbon neutrality, pouring investment into renewable energy

The world’s second and third largest economies, China and Japan, have both pledged to eliminate carbon dioxide emissions, heralding an economic era...

What the US election could mean for Australian businesses

With under a week until the 2020 US Presidential elections on Tuesday, 3 November, economists and investors are looking to predict the...

Six Steps to Creating a Digital Transformation Strategy

It’s a challenge that’s been discussed in boardrooms for years: how to harness evolving technologies to transform and improve the way a...

$3.17 billion in revenue lost annually due to poor online customer service

Businesses must invest in their online customer service as COVID-19 has driven up consumer demand for more virtual support.