Nital Shah

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Four modern marketing roads that will lead your business into the millennial heartland

In the marketing and advertising world, younger markets or audiences have always been notoriously difficult to crack. Their loyalty is critical to the future...

Digital strategies to better engage customers

Customers are everything in business – that holds true for large enterprises, and it’s equally true for micro and small to medium businesses. In...

Social media: a power tool in the SEO toolbox

For the longest time, many people in the SEO community treated social media and SEO as though they were mutually exclusive. Others made the...

6 Tips for building a successful SEM campaign

SEM, or Search Engine Marketing, has become an integral part of achieving success online. But with so many misconceptions floating around the web as...

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BP to shut down its only oil refinery in Australia

The Kwinana Refinery in Western Australia will be permanently closed and converted to an import terminal, as dwindling demand puts pressure on...

Australian Made logo appeals to international consumers, research shows

Research shows that products that use the Australian Made logo have an advantage in the international market, with 97 per cent of...

Australia’s recession may be over but things are certainly not back to normal

Australia is technically out of a recession however this does not mean Australia’s recovery will be smooth-sailing. At a...

Working from Home Benefits Employers as Well as Employees

The COVID-19 pandemic has seen remote working transition from being a personal preference to a matter of safety. The challenge for small...

World’s 2nd and 3rd largest economies commit to carbon neutrality, pouring investment into renewable energy

The world’s second and third largest economies, China and Japan, have both pledged to eliminate carbon dioxide emissions, heralding an economic era...

What the US election could mean for Australian businesses

With under a week until the 2020 US Presidential elections on Tuesday, 3 November, economists and investors are looking to predict the...

Six Steps to Creating a Digital Transformation Strategy

It’s a challenge that’s been discussed in boardrooms for years: how to harness evolving technologies to transform and improve the way a...

$3.17 billion in revenue lost annually due to poor online customer service

Businesses must invest in their online customer service as COVID-19 has driven up consumer demand for more virtual support.