Oddy Tedjasurja

Oddy Tedjasurja is currently working for WordCentric, a copywriting firm providing unique copy for 25 per page. He holds a Bachelor degree majoring in Marketing and Management from Monash University.

Should you bundle your product offerings?

Consumers have less and less time, so it only makes sense that you offer them easy decisions. Bundling your products could save them time and make you money. Here's how.

Why it pays to outsource

Why should small businesses look to outsourcing? First and foremost - there might be savings to be made and profits to be gained if you do. And second, no one's good at everything, so it pays to let the experts take care of some of the more challenging aspects of running a business.

Why it’s time to add Facebook as a friend

In 2010, Facebook passed Google in website traffic. This is an incredible achievement considering Google has had such rapid and fantastic growth in the history of the net. But should you jump into this global phenomenon?

Why good copywriting is a non-negotiable

Copywriting is a way of convincing potential customers to take a specific action, by capturing their attention and persuading them to respond in a certain way. Here are three areas where good copywriting is a non-negotiable for your business.

5 common market research mistakes to avoid

Market research is crucial to the success of a small business, but in order to implement a successful strategy you need to avoid making these five simple mistakes.

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Cbus, Fortescue and Aurecon commit to renewable energy transition

Mining company Fortescue Metals Group, industry superfund Cbus and professional services firm Aurecon are the most recent companies to sign on to...

How to get your small business started online

2020 changed the way Australians live, work, and shop like never before. The COVID-19 restrictions encouraged many people once resistant to buying...

One in two Australians intend to travel in the coming holiday period

More than 50 per cent of Australians intend to travel in the next six months, says Tourism Australia. Australia's...

Grocon goes into administration, putting subcontractors and suppliers at risk of not being paid

One of Australia’s largest construction companies, Grocon, has gone into administration, leaving subcontractors at risk of unpaid contracts. Grocon...

‘Australia is at a tipping point in the space industry’: Gilmour Space

Australia’s burgeoning space industry has the potential to unlock a raft of economic opportunities. However the industry’s success depends on the Government’s...

At least two decades needed to grow in the Asian market: RBA

Australia businesses should prepare to take at least two decades to build new opportunities in the Asian market, says RBA governor Dr...

Small businesses are going green. Here’s how you can too.

As the world continues to shift in a “green direction” and Australia heads towards a target of net-zero emissions, it is becoming...

‘Out & About’ vouchers: How businesses can be involved in the NSW initiative

The NSW Government is giving every adult $100 in vouchers to spend on dining and entertainment in a bid to resuscitate small...