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Phoebe Netto is the Managing Director of Good Business Consulting, a business advisory specialising in marketing and public relations (PR) for small-to-medium sized businesses. Phoebe has lead PR and marketing programs for a diverse range of clients, from listed Australian companies, global brands, not-for-profits through to sole operators. She now takes these skills that are often reserved for big businesses, and uses them to help good small businesses grow and meet their objectives by retaining their customers and attracting new ones. Follow Phoebe on twitter for PR, marketing and small business advice, plus a little nonsense! @Phoebe_Netto
Say what you want about the government’s handling of the COVID-19 crisis, but one thing’s for certain: there are a lot of lessons to...
Platforms like Facebook and Twitter aren’t about simply being a part of ‘the latest thing’; they are about connecting with people. For small business owners, it’s about connecting with existing customers and potential customers, creating awareness and being kept in the loop - and some savvy management tools can help you do this even better.
Admit it, we all have those days when it’s a struggle to focus on the task at hand, and you feel like you spend all day trying to switch between tasks and end up achieving nothing. If you need a little help with keeping on track, these 3 tools are for you.
There are so many apps that can help your business run more smoothly and free up some time for you to focus on what you do best. Here are a couple of essential ones to invest in if you're looking to lessen your accounting and bookkeeping burden.
As a business owner, you need to get lots of things done at the same time, and in the most efficient way. The good news is that you don’t need to live in the future to have access to free and low-cost online tools that will transform the way you do business.
Having one of those days where you really can't remember why you started a business? Maybe you just worked a double shift because an employee called in sick, but whatever the reason, these are the days you need this reminder checklist pinned up in your office.
Men are from Mars and women are in your competitor's store, and that's where they'll remain if you don't get your marketing and PR suited to a female audience.
Setting realistic expectations early promotes healthy business relationships. It discourages clients from expecting too much of you and being disappointed when you can’t deliver and also gives you more chances to exceed their expectations, especially when your product or service has a lot of promise.
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