Phoebe Netto

Phoebe Netto is the Managing Director of Good Business Consulting, a business advisory specialising in marketing and public relations (PR) for small-to-medium sized businesses. Phoebe has lead PR and marketing programs for a diverse range of clients, from listed Australian companies, global brands, not-for-profits through to sole operators. She now takes these skills that are often reserved for big businesses, and uses them to help good small businesses grow and meet their objectives by retaining their customers and attracting new ones. Follow Phoebe on twitter for PR, marketing and small business advice, plus a little nonsense! @Phoebe_Netto

What the government’s handling of COVID-19 can teach you about your own communications

Say what you want about the government’s handling of the COVID-19 crisis, but one thing’s for certain: there are a lot of lessons to...

Why business owners need to delegate

How the best leaders run their businesses.

Even more business tools you wish you had 10 years ago

Platforms like Facebook and Twitter aren’t about simply being a part of ‘the latest thing’; they are about connecting with people. For small business owners, it’s about connecting with existing customers and potential customers, creating awareness and being kept in the loop - and some savvy management tools can help you do this even better.

3 essential tools for time management

Admit it, we all have those days when it’s a struggle to focus on the task at hand, and you feel like you spend all day trying to switch between tasks and end up achieving nothing. If you need a little help with keeping on track, these 3 tools are for you.

Even more business tools you wish you had 10 years ago

There are so many apps that can help your business run more smoothly and free up some time for you to focus on what you do best. Here are a couple of essential ones to invest in if you're looking to lessen your accounting and bookkeeping burden.

More business tools you wish you had 10 years ago

Advances in technology mean that there are a huge range of apps and cloud-based services that can help your business to run more smoothly – and hopefully free up some of your time to focus on the things that really matter.

The business tools you wish you had 10 years ago

As a business owner, you need to get lots of things done at the same time, and in the most efficient way. The good news is that you don’t need to live in the future to have access to free and low-cost online tools that will transform the way you do business.

Why nothing beats being your own boss

Having one of those days where you really can't remember why you started a business? Maybe you just worked a double shift because an employee called in sick, but whatever the reason, these are the days you need this reminder checklist pinned up in your office.

Capture female customers with the right PR and marketing

Men are from Mars and women are in your competitor's store, and that's where they'll remain if you don't get your marketing and PR suited to a female audience.

The link between realistic client expectations and healthy business relationships

Setting realistic expectations early promotes healthy business relationships. It discourages clients from expecting too much of you and being disappointed when you can’t deliver and also gives you more chances to exceed their expectations, especially when your product or service has a lot of promise.

More From Author

Continue to the category

Australian plant-based meat startup secures $77m of funding

Australian plant-based meat startup, v2food, has today announced the closing of $77 million in Series B funding, including investment from Singaporean state-owned...

Payroll platforms work to implement new tax tables for SME customers

With the news of the 2020 Federal Budget bringing forward the Coalition's three-stage tax cut package, Payroll SaaS platforms are working to...

Meet the woman behind the digital support network for regional businesses

Jordana Edwards has lived in Pottsville in regional New South Wales for the last 15 years. The town of just 6000 people...

Insider threats: How to protect your organisation from an inside job

Guest Authored by Mark Jones, Associate Managing Director in Kroll’s Cyber Risk practice, and Cem Ozturk, Managing Director in Kroll’s Business Intelligence...

‘An unjust joke’: Melbourne business owners respond to Victoria’s continuing restrictions

Melbourne business owners are displeased with Premier Daniel Andrews' plans to keep customer-facing businesses closed under his government's latest COVID-19 response plan....

Australia’s unemployment rate is creeping up but the real danger is underemployment

Australia’s unemployment rate increased to 6.9 per cent in September, however Australians should be focusing on another more troubling labour statistic.

$540 million in equity capital available to Australian SMEs

The Australian Business Growth Fund (BGF) has been formally established, providing eligible Australian SMEs between $5 mn to $15 mn in long-term...

Applications for Indigenous Angel Investor and Entrepreneur Masterclass now open

Applications for Australia's first Angel Investors and Entrepreneur Masterclass pilot program are now open. The WA Government, Generation...