Sharon Zeev Poole

Sharon Zeev Poole is Account Director at Agent99 Public Relations.

How millennials are using Instagram celebrity status to build multi-million dollar empires

Influencers continue to re-shape the media industry as an increasing number of businesses enlist them to fuel business growth and customer engagement. As the...

The 10 commandments of netiquette

Much like any face-to-face contact in business, how you compose an email speaks to your professionalism and personal image and should be handled attentively.

How to avoid being hung up on by media agencies

Sick of having the phone slammed down? Here are some tips for successfully following up with media agencies.

A hero’s fall from grace and what we’ve learned from it

A decade on, the world has watched on as Armstrong’s championship cycling career has been gutted by damning evidence alleging decades of performance enhancing drug use, resulting in a dramatic end to whom many viewed as a ‘hero’. Here's what every small business can learn from this PR debacle.

What to look for in a PR agency

So, you’ve decided it’s time to take your business, product or service to the next level and enlist the assistance of a PR company. But where to start? Fashion, tech, boutique or large and well known? This guide will help you make the right decision.

PR: The benefits of engaging an agency

Every smart brand understands the value of PR and how it influences their target audience to purchase. The downside of this is journalists and bloggers are inundated with more information then ever, making it tough for SMBs to get publicity. Enter, the PR agency and its ability to cut through this noise.

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BP to shut down its only oil refinery in Australia

The Kwinana Refinery in Western Australia will be permanently closed and converted to an import terminal, as dwindling demand puts pressure on...

Australian Made logo appeals to international consumers, research shows

Research shows that products that use the Australian Made logo have an advantage in the international market, with 97 per cent of...

Australia’s recession may be over but things are certainly not back to normal

Australia is technically out of a recession however this does not mean Australia’s recovery will be smooth-sailing. At a...

Working from Home Benefits Employers as Well as Employees

The COVID-19 pandemic has seen remote working transition from being a personal preference to a matter of safety. The challenge for small...

World’s 2nd and 3rd largest economies commit to carbon neutrality, pouring investment into renewable energy

The world’s second and third largest economies, China and Japan, have both pledged to eliminate carbon dioxide emissions, heralding an economic era...

What the US election could mean for Australian businesses

With under a week until the 2020 US Presidential elections on Tuesday, 3 November, economists and investors are looking to predict the...

Six Steps to Creating a Digital Transformation Strategy

It’s a challenge that’s been discussed in boardrooms for years: how to harness evolving technologies to transform and improve the way a...

$3.17 billion in revenue lost annually due to poor online customer service

Businesses must invest in their online customer service as COVID-19 has driven up consumer demand for more virtual support.