Sharon Zeev Poole

Sharon Zeev Poole is Account Director at Agent99 Public Relations.

How millennials are using Instagram celebrity status to build multi-million dollar empires

Influencers continue to re-shape the media industry as an increasing number of businesses enlist them to fuel business growth and customer engagement. As the...

The 10 commandments of netiquette

Much like any face-to-face contact in business, how you compose an email speaks to your professionalism and personal image and should be handled attentively.

How to avoid being hung up on by media agencies

Sick of having the phone slammed down? Here are some tips for successfully following up with media agencies.

A hero’s fall from grace and what we’ve learned from it

A decade on, the world has watched on as Armstrong’s championship cycling career has been gutted by damning evidence alleging decades of performance enhancing drug use, resulting in a dramatic end to whom many viewed as a ‘hero’. Here's what every small business can learn from this PR debacle.

What to look for in a PR agency

So, you’ve decided it’s time to take your business, product or service to the next level and enlist the assistance of a PR company. But where to start? Fashion, tech, boutique or large and well known? This guide will help you make the right decision.

PR: The benefits of engaging an agency

Every smart brand understands the value of PR and how it influences their target audience to purchase. The downside of this is journalists and bloggers are inundated with more information then ever, making it tough for SMBs to get publicity. Enter, the PR agency and its ability to cut through this noise.

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Businesses urged to update Microsoft Exchange in response to security threats

The Australian Government is urging businesses to update their Microsoft Exchange software in order to protect against newly identified vulnerabilities.

6 tips for entrepreneurs to stay relevant in an ever-evolving, fast-paced market

From delivering content to making the most of media, Michelle May of Michelle May Buyers Agents shares her approach to staying relevant...

Let’s Talk: Outsourcing overseas for your business

Oracle Netsuite General Manager ANZ Jason Toshak and beshore Co-Founder and Technical Director Andrew Cornale give us their two cents...

Secrets of Business Success: insights from an outsourced 21st Century CFO

Outsourcing a CFO and Finance function allows business owners to focus their energies on the day-to-day running of their business, while employing someone who is more across the specifics the modern role requires.

State Government funding worth $50,000 now available to Victorian SMEs to adopt and develop technology

The state government has announced SMEs will be able to apply for up to $50,000 in funding for innovation tech projects from this month.

$1,500 rebate scheme opens for NSW small businesses

Small businesses and not-for-profits in NSW are now able to apply for rebates of up to $1,500 thanks to a new rebate scheme aimed to offset NSW and local government fees.

How one not-for-profit is ending hunger for disadvantaged Aussie school kids

Lyndon Galea, founder and CEO of Eat Up shares his experience in transforming a fantastic idea into a successful organisation aiming to end hunger for school kids, one sandwich at a time.