Sophie Richardson is an Account Coordinator at POPCOM, a Sydney-based
communications agency that specialises in PR and marketing. Sophie works alongside
clients to get their brand stories heard - by the right audience. You can contact her
on [email protected]., or for more information visit www.popcom.com.au.
One year into the pandemic, it’s clear that real opportunity lies in more carefully targeting financial support. We need to see more mutual partnerships where governments reward small businesses that take active steps to help themselves.