Managing
Take your business back to basics
Whether your business is big or small, before you spend too much time thinking through all those flashy new ideas don’t forget to use this time of year to revisit the very core of your business being.
Thomas Mahon
8 PostsTom is General Manager of Salmat’s SME division, Local Direct Network. Tom works with Australia's largest team of digital and direct marketing experts specializing in loyalty, data, websites, eCommerce, in-store experience, digital POS, essential mail, direct mail, undressed mail, email, SMS, competitions, social media, inbound and outbound call centers. Having worked closely with organisations that range from corner-shops to Aussie retail powerhouses Coles and Kmart, Tom writes from a unique perspective.
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Don’t forget to tell your business story
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“Our species has been tuned to listen, store, enhance and deliver stories with passion and emotion. We all know a good story teller! In turn, audiences that hear a compelling story will share it with their own friends…”
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Giving ‘real’ gifts to customers in 2012
Thomas Mahon blogs about giving more back to both existing and prospective customers this year, and the difference this could make to your business.
“I’m going to make a concerted effort to give more back to the community we market to, because this forces you to think about what gift they truly want, I’ve already found myself engaging with customers on a much deeper, much more honest level.”
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