Vaughan is a software engineer of 15+ years, veteran of several start-ups and well known Kiwi internet companies, including TradeMe. Vaughan founded, built, then publicly launched Vend in late 2010. The story of Vend draws inspiration from Xero, who took really bad software (like accounting), and made it sexy, cloud-based, and a pleasure to use. Vaughan took a step back, looked around, and found a lot of industries still use really bad software - probably written in the 90′s in Foxpro. A lot of it ugly, hard to use, offline and expensive. He knew the “cloud” was where things needed to be. It wasn’t hard to find a large vertical that really needed a new product. Retail was obvious.