eCommerce
Building a strong online presence in Australia holds enormous potential for both local and international businesses. Australia is one of the top 10 fastest growing and most robust eRetail markets by the measure of several top eCommerce analysts. Online sales in the country topped $266.8 billion in 2013-14, according to a report by the Australian […]
Some of the biggest life decisions are made when young. Our career path’s are often decided before we’ve even taken our first step into the ‘real world.’ Then – just when we think we’re set – we walk into the ‘university of life’ where we continue to mature, learn and enrich our experiences. It can […]
Despite the rampant growth of e-commerce, there is still plenty of life left in bricks-and-mortar stores. The latest research by the Australian Bureau of Statistics (ABS) has shown that online retail turnover contributed just 3.1 per cent of total retail turnover in Australia during July 2015. In fact, according to analysis by National Australia Bank, […]
Since launching in regional NSW in 2002, the Australian fintech start-up, invoice2go, has gone from strength to strength. Now, the App store’s number one invoicing app which creates more than 1 million invoices each month has received another boost to its confidence with a further $15 million in series C funding from investors. Dynamic Business […]
Commonly thought of as an alternative to the bricks and mortar retailer, a website is just another ‘location’ in which to do business. Or so many might think. For James Wakefield and his business partner Robin McGowan however, physical and digital presence is not about ‘alternatives’ but instead the creation of a reciprocal relationship where […]
The Internet has fundamentally changed the business and economic landscape by creating an even playing field for big and small players alike. With more and more Australians now online, the web has become a key channel for customer engagement and the message to businesses of all sizes is to fly their flag online and prioritise […]
It’s said that buying a property is one of the most stressful life events. Further, mortgage lender incompetence, bank and finance problems are in the top 20 most stressful aspects of selling a property. For two people, those frustrations spawned the next big idea to hit the FinTech industry. Mandeep Sodhi, a loyal customer to […]
Today, there are businesses that rely extensively on their websites to create various touch-points with their stakeholders. Consumers can find everything from clothes, accessories, and electronics to even carton boxes for their packaging needs and nannies for their little ones, online. Boxbee.com provides boxes and storage space for your material and it guarantees delivery on […]
As the end of the year draws near, online retailers need to turn their mind to making the most of the spending silly season – you don’t want to find yourself caught out when December rolls around. Holiday pre-season marketing has begun – major retailers are beginning to train employees to serve the holiday shopper, […]
Business owners can be cautious thinkers, looking out for every possible roadblock their business may encounter. It is a both a blessing and a curse, as there are situations when it can serve a business owner well and other times, being ultra conservative can be a hindrance. Being over cautious is often the case when it comes […]
Bigcommerce, a commerce platform that provides established and emerging brands with everything they need to launch, promote, manage and scale a successful online store has today announced a partnership with Twitter. Through the partnership, Bigcommerce will support Buy Now, a new sales conversion tool that enables merchants to promote and sell products natively across the […]
With exposure to a wider customer base, lower overheads, greater choice and more competitive prices, the benefits of online retailing are obvious. Online is the birth place for many emerging retailers while the bricks and mortar sector strive to ‘get with the game’. But it wasn’t always this clear. John Winning, CEO of Winning Group, […]
Airtasker and Pureprofile have released Australia’s first study revealing the size and use of Australia’s sharing economy. Following a study of 1000 Australians by local market research firm, Pureprofile, the bi-annual Sharing Economy Monitor has revealed that just under half of the population (44.8 per cent) are aware of the companies driving the ‘sharing economy’ movement, […]
Operators of comparator websites and businesses whose products are listed on them have been targeted in new guidance released by the Australian Competition and Consumer Commission (ACCC). The guidance seeks to help consumers understand how to get the best outcomes when using comparator websites as well as providing guidance to business on how to comply […]
As a marketer, one of your goals is to increase sales by bringing in more revenue. You want site traffic that is high in quantity, but also in quality – you need it to convert.
The theory that it’s mostly unhappy customers that head online to share reviews is being challenged, with new figures suggesting it’s those happy consumers that are willing to put their positive opinions on the World Wide Web.
Using networks and tools, organisations are discovering ways to showcase products, provide responsive customer service, build brand loyalty, demonstrate thought leadership, reach new customers, recruit employees, and more.
In today’s super-connected, always-on era, businesses of almost any size can reach markets and customers beyond their borders with unprecedented ease.
Have you ever wondered why someone with a great idea can turn it into a billion-dollar business, whilst someone with exactly the same idea (and resources) runs it into the ground? Clearly, it’s all about the person behind the idea.
Competitions are an under-resourced marketing opportunity for most small businesses. By outlining a clear goal, you will be able to craft a competition to best suit your needs.
