Expert
  • April 6 2020 How to lead effectively during the COVID-19 crisis

    The government’s recent shutdown in response to the COVID-19 outbreak has led to nearly every business facing the challenge of how to continue operating effectively. For many managers, it will be the first time trying to navigate through a crisis. Management consultant and CEO at ASPL, Kris Grant says, “Although it is an uncertain time Read More…

  • April 3 2020 Don’t panic: now’s the time to double down on your marketing efforts

    Sabri Suby of King Kong agency discusses how businesses can rebound from recessions and, perhaps controversially, how important marketing is during times of economic difficulty. As businesses around the world wake up to the challenges of the ongoing global health emergency, it’s easy to feel overwhelmed by the situation. But don’t let fear get the Read More…

  • April 1 2020 T2 founder Maryanne Shearer: “COVID-19 is an opportunity to recalibrate”

    T2 founder Maryanne Shearer, as well as Mash founder Tash Menon and Career CEO founder Andrea Clarke, see the COVID-19 crisis as an opportunity to ‘recalibrate,’ transform and reignite their business passion. COVID-19 and the subsequent economic crisis is a “slap in the face reminder to do what you’re passionate about and what you’re good Read More…

  • March 30 2020 Resilience as a leader and the importance of scalability

    In today’s Kickstart Monday article, RateMyAgent CEO Mark Armstrong shares his advice on resilience as a leader and the importance of scalability in a business model.  Mark Armstrong is a property entrepreneur with over 20 years’ experience in the real estate industry. Prior to founding RateMyAgent, Mark built a reputation in the property industry giving Read More…

  • March 17 2020 A killer social media strategy is all about keeping up with trends

    When Aussies are swiping away on social media platforms, being able to stop a consumer from scrolling is much harder than it sounds. These days consumers’ attention spans are shorter than ever and as a result, brands are faced with a dilemma — how to create thumb-stopping content that breaks through the noise. The simple Read More…

  • March 16 2020 What my 9-year-old taught me about start-ups and the meaning of life

    In this Kickstart Monday article, Kent Kwan talks us through his one piece of business advice and his lessons regarding startups and the meaning of life – all of which has been inspired by his 9-year-old daughter. On a quiet evening just before bedtime, my nine-year-old daughter asked me out of the blue…why do we Read More…

  • March 5 2020 Women in business give their advice to future female entrepreneurs

    International Women’s Day is on Sunday, so we have asked several women in business to give their advice to the next generation of female entrepreneurs, or existing female entrepreneurs, in order to encourage and inspire more female execs and business owners. Women in Australia still represent only 25 per cent of the ASX-listed executive leadership team Read More…

  • March 3 2020 Make mistakes. And make them often.

    When you’re starting out, emotions are high and mistakes can be scary. But, I want to submit that making mistakes is key for growth. In fact, if you’re not making mistakes, you’re not trying hard enough. In the early days of Finder, I can proudly say that we made loads of mistakes and looking back, Read More…

  • February 25 2020 The top email marketing trends to look out for in 2020

    2020 promises to be another hugely competitive year in the business world. Thankfully, a strong and sensible email marketing plan can help you to stay ahead of your rivals. So, what are the main trends to be aware of this year? Making Them Easier to Access The issue of email accessibility has been sadly neglected Read More…

  • February 24 2020 “The emotional component determines whether it was ok or exceptional”

    Charles Heunemann takes us through why the emotional component, as well as two other critical CRM needs, are crucial in achieving customer loyalty.  Charles is the Managing Director of Natterbox Limited Australia, VP Asia Pacific – a telecommunications company that specialises in delivering an exceptional and personalised customer service for their clients to use.  From first-hand Read More…

  • February 24 2020 Success comes from purpose, not happiness

    What is the difference between businesses that succeed or fail? Is it about market conditions? Access to capital? People? After over 700 hours of research and talking to hundreds of organisations it was clear to me that many businesses operate like a machine, with each person, team and department working as a cog within a Read More…

  • February 14 2020 Why is your personal brand so important in business?

    Every business owner should be building their own personal brand in addition to their business – because customers and clients connect with people, not products and services. Social media and branding expert Carissa Hill said a personal brand was important for business owners because increasingly customers want to know the people behind the company. “People Read More…

  • February 14 2020 Instagram influencers: How to know if it’s a viable marketing option

    The rise of the Instagram influencer has carved some significant changes to traditional marketing. If you have found yourself wondering questions such as; what is an influencer? How influential are they? Do consumers relate to them? And, will utilising an influencer really boost my brand? Then you’re not alone! Exploring new and often complex areas Read More…

  • January 28 2020 How to up your PR game in 2020

    Public Relations is much like many other industries in that it is constantly evolving. Yes, the old-fashioned ways will continue – creating good rapport with journalists and scoring exposure on media platforms – but new opportunities for PR consultants are set to arise in 2020. Amanda Lacey, Director at POPCOM, a communications consultancy, believes that the industry Read More…

  • January 9 2020 5 things I’ve learnt from launching 8 businesses

    A serial wine entrepreneur, I didn’t launch my career in business, but rather as an architect. I love building things and as my passion for great wine grew, I built a small side business called Wine Ark in 2000. The goal was to spend a few days a week on this hustle to fund my Read More…

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