Expert
  • May 25 2020 Why direct response marketing is lockdown’s unlikely success story

    While positive news stories are few and far between these days, here’s one I think you’ll like: digital marketing is cheaper than ever before, with direct response now a great option. Since lockdown began, there has been a 40% decrease in the cost to reach 1,000 people on Facebook and Instagram. This huge price drop Read More…

  • May 18 2020 How to launch your sustainable business  

    Everyone’s path to launching a sustainable business is different and the path to a successful launch is paved with unique barriers and opportunities. You are most likely reading this article because you have a very personal motivation to create a business that will solve an issue that is important to you. In a climate where Read More…

  • May 13 2020 Welcome to the new normal: 5 ways COVID-19 has changed work forever

    There is no denying that COVID-19 pandemic has permanently changed the way we work. You don’t need to look far to see that’s the case. Long deemed an added perk, the ability to work from home – where possible – could now be deemed as an essential feature of the modern workplace. Failing to offer work from Read More…

  • May 11 2020 Defamation and online reviews: What are your rights?

    Has your business ever had a bad online review? The traditional advice has been to shake it off and move on. That’s precious little comfort to a business whose reputation has been ruined, however. As goes the reputation, so goes the business. For someone who has put heart and soul into building a business, this Read More…

  • May 7 2020 What the government’s handling of COVID-19 can teach you about your own communications

    Say what you want about the government’s handling of the COVID-19 crisis, but one thing’s for certain: there are a lot of lessons to be learned. In a time of uncertainty and unpredictability, people need to know what’s coming and what the next moves are. A lot of anxiety comes from a fear of the Read More…

  • May 4 2020 Managing stress during COVID-19

    There are many reasons why business leaders are stressed – from having to let people go, to revenue streams drying up, to chasing customers who owe them money.  Some CEOs are struggling to sleep well at night and even those who exercise regularly and are in good physical shape are dealing with fear and anxiety. Read More…

  • April 30 2020 Is strong leadership reliant on soft skills?

    The role and importance of strong leadership in the workplace has long been acknowledged as a vital ingredient for organisations. It is difficult for an organisation to be successful without strong leadership. The most successful leaders we see today have not only mastered their technical skills but also embody many great traits such as the Read More…

  • April 27 2020 The future of retail in Australia: what SMBs need to know in 2020

    Over the last decade Australia’s retail industry has evolved tremendously. Whether it’s the way people shop and the platforms they’re using or the integration of technology into the shopping experience — the industry as a whole is constantly transforming. With consumers living in a world of COVID-19, shopping behaviours have drastically changed almost overnight and Read More…

  • April 27 2020 Is there a new post-crisis era for brands? The research says yes

    Olly Taylor talks us through the new research from Havas Australia which suggests there will be a new era for brands post-crisis, and how marketers will think differently because of it – portraying their brands as having a positive impact and contributing to the ‘greater good’ during COVID-19. As a communications industry, we are guilty Read More…

  • April 24 2020 Helping your employees manage and accept change in these times

    Not much is certain for businesses at the moment, but the one thing that is, is that change is here. We’ve all heard and read about the numerous ways in which businesses have pivoted in the face of this pandemic, but how businesses manage that change and assist their employees through it will be imperative Read More…

  • April 23 2020 The value of mentors in times of crisis

    Leigh Rust talks us through why mentors are of such value in times of crisis like the current coronavirus pandemic that we’re facing.  The word unprecedented is used far too liberally these days but, right now, the economy is facing unprecedented times. There is no guidebook to navigate the current global crisis that is shapeshifting Read More…

  • April 22 2020 Where will your business end up in 12 months? Here are your 3 scenarios

    The world as we know it has changed. Over the last few months, the uncertainty surrounding us has forced decisions upon our business community that were unexpected and for most, unwelcome. There are a lot of different scenarios which can play out and important decisions to be made.  Although each industry is different, what we Read More…

  • April 21 2020 Workplace bullying may increase during the working-from-home period

     We all know what’s happening in the world right now, but what seems to be hidden, dismissed and less talked about is the resulting increase in  ‘working-from-home bullying’.  For those who suffer work-related bullying (in or out of the office), harassment and/or domestic violence, the wholesale changes to work locations and dynamics that have arisen Read More…

  • April 20 2020 How to evolve corporate processes in a new work-from-home world

    The rapid shift of thousands of workers from offices to home-based working is creating big challenges for Australian organisations. Many are scrambling to ensure vital business processes can continue to function and support daily activity. The challenges stem from the fact that such a seismic shift in the way organisations function has never happened before. Read More…

  • April 8 2020 Stimulus package reaction: “There are bigger concerns not addressed”

    The Morrison government’s economic plans to mitigate coronavirus challenges is a timely, sensible and proportionate response, however there are bigger concerns not addressed. Through constant communication with our client base of over 58,000 Australian SMEs, we have seen that almost every business is severely impacted by the unfolding COVID-19 recession. The stimulus packages and plans, Read More…

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