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Marketing
  • May 24 2019 Why selling online makes smart sense for Australian service businesses

    In the services game and looking to increase your sales? Selling to consumers online can complement the activities of your marketing team and open your company up to new customers and market segments. Australian buyers have no issue parting with their cash over the net; in fact, the reverse. Their love affair with ecommerce shows Read More…

  • May 3 2019 Start-ups: your branding and website are so important!

    Byline: AJ Hightower When starting your own business, you need to get your name out there to create awareness and establish an individual brand identity that reflects your entire personality. The first thing your customers will see is your brand name. How you have chosen to illustrate this reinforces what sets you apart from the Read More…

  • April 26 2019 Why startups can’t afford to ignore design and branding when launching their product

    Design is more than just a pretty font and it can’t be just an afterthought. Instead, it’s a quintessential element of product strategy, inextricably linked to business success, that must be considered from day one. If I told you that the best startup idea in the world would fail in today’s internet age without design Read More…

  • April 23 2019 Don’t change the marketing channel, Facebook still works

    Byline: Robert Tadros, CEO and founder of Impressive Digital News that Facebook is changing its algorithms to favour users’ friends posts over businesses caused many organisations to rethink the platform as a marketing tool. My advice is not to change the channel: these tweaks are worth getting to know so you can maximise your spend Read More…

  • April 2 2019 What Aussie Shoppers Want: Understanding the ‘Three C’s’

    Australians have long been considered a traditional group and for good reason. Neighbours recently entered its 35th TV season and the Tim Tam is still the nation’s favourite biscuit. But in the retail sector this love affair with tradition is no more, replaced by a thirst for new and innovative experiences. Recent 451 Research, commissioned by Read More…

  • November 29 2018 Designing a digital workplace

    Flexible work arrangements are consistently rated as a priority in the workplace.

  • May 15 2018 How small businesses can leverage engagement with game-based marketing campaigns

    The thinking around gamification and its role in marketing campaigns needs a serious refresher. For too long games have found themselves the novelty addition to larger marketing campaigns, always a bridesmaid, never the bride. Successful games are more than just fun. The high-quality data they can generate to support smart decisions is of great value Read More…

  • April 5 2018 Why influencers rule the age of experience

    Marketing strategies must evolve to appeal to the new ‘buy less, live more’ generation of customers, says Vamp’s Aaron Brooks. The way we discover and shop is constantly evolving. Bombarded with ads, overloaded with information and inundated with options, there has been a shift, particularly in younger generations, to experience more and consume less. The Read More…

  • April 3 2018 Why every employee must understand sales

    I think it was my Grandma who taught me that first impressions count and that to be able to influence people (for good) was amongst the biggest achievements in life. There started for me, a lifelong relationship with sales – without knowing of course that she was teaching me principles in selling.  Sales or as it Read More…

  • January 29 2018 Lessons to takeaway from H&M’s PR disaster

    Business moves fast these days. But if business is quick, social media is Usain Bolt. One little post spirals out of control and within a few hours, you have a full-on brand crisis. Don’t believe me? Just ask H&M. The fashion retailer recently found itself under fire for an ad that featured a black child Read More…

  • November 10 2017 What fear-mongering politicians like Donald Trump can learn from a brand like Coca-Cola

    When looking at the most enduring businesses of the last century, a consistent theme emerges: the power of the positive. While all brands need to pivot their message from time to time to keep the pace in an ever-changing market, it’s hard to think of a company that has stayed at the top of its Read More…

  • November 7 2017 Why your SME doesn’t need The Kardashians to kickstart its influencer marketing campaign

    Tried and tested, influencer marketing is a solid growth-enabler for small businesses that doesn’t have to cost the earth or require endorsement from mainline celebrities. The strategy is to partner with individuals whose networks boast the type of people you want to target and who can influence them – for instance, sway them to buy or Read More…

  • June 22 2017 Why private domain registration is the best choice

    Picking a domain name is one of the best and exciting things when you’re about to have your very own website – be it for your small business or for your personal use. So, you already have a list of your preferred domain names; you should have a couple or at least a top three Read More…

  • April 24 2017 Be trendy, experiment – just don’t forget the ‘tried and true’ digital marketing practices

    Incorporating fads such as Pokémon Go into your digital strategy can pay-off; however, it’s important to have a solid foundation of ‘tried and true’ marketing technologies that take you where your consumers are, says Sharon Rowlands, global CEO of ReachLocal. She recently spoke to Dynamic Business about the emerging technologies redefining the way small businesses approach all facets of Read More…

  • March 21 2017 Perfecting your online business card: how to find a website developer who can make all the difference

    Your website is often the first impression that a potential customer has of your brand. These days, people look online when they are searching for a product or service, and they will hopefully come across your website. This is your chance to make a good first impression. Your website is like your online business card, Read More…