• October 9 2015 Small businesses missing out online

    Location, location, location. While once the buzzword for retailers, today traditional bricks and mortar retailers face increasing pressure from online businesses. Fuelled by consumers reliance on smartphones, tablets and social media, consumers buying and research habits have been driven online with e-commerce sales expected to top $10 billion in Australia in 2015. Retailers, like their Read More…

  • September 30 2015 Customer service: Investing in a personal approach

    “Please place item in the bagging area” – you place the item – the command repeats. You lift and replace the item – “please place item in the bagging area” – you turn for help and there’s no one there. “We regret to advise that your imminent flight has been cancelled [therefore ruining your long Read More…

  • September 21 2015 Roasted by numbers

    Black Velvet is a Melbourne based boutique roastery and espresso bar that supplies quality beans to cafes and home baristas alike. Their second store based in the Galleria on Bourke St, which opened two months ago is already doing a roaring trade with thanks to the teams’ refocus on data and analytics to power and Read More…

  • September 18 2015 Businesses flock to Australian Made branding

    According to Australian Made Campaign an increasing number of Australian businesses are registering for certification schemes to demonstrate quality, safety and ethical values. Australian Made Campaign administers and promotes the iconic green-and-gold kangaroo, used by producers and manufacturers to promote their products as genuinely Australian for nearly three decades. Australian Made Campaign Chief Executive, Ian Read More…

  • September 16 2015 Retail growth up but not cause for complacency

    Retail sales are up by 4.7% over the year to June 2015 according to the latest edition of the Deloitte Access Economics’ Retail Forecasts subscriber report. House prices reaching new highs in Sydney and Melbourne this winter has been tipped as the main reason for stronger retail spending growth. The continued boom in household goods Read More…

  • August 28 2015 Why you should pay attention to your customers’ buying process

    Increasing your sales through marketing requires a deep understanding of who your customers are and their biggest wants and needs. Successful marketing also uses in depth knowledge of the reasons your customers decide to purchase from you and the process involved in making that decision. The consumer buying process has been modelled and studied intensively Read More…

  • July 23 2015 Reports on the run: New Dashboard App gives small business owners greater visibility

    Small business owners now have greater visibility of their business performance following the global launch of the new free Square Dashboard App. Square, founded in 2009 with headquarters in San Francisco, has introduced a free app that gives small business owners access to real-time reporting and analytics about their business at the touch of a Read More…

  • July 23 2015 New food labelling system set for phased roll-out to small business

    A new country of origin food labelling system is set to be in place by mid-2016 with a phased implementation period for small business. Under the new system, the Australian Government has sought to clarify country of origin labels, currently considered confusing for consumers. Under the new system, food offered for retail in Australia will Read More…

  • July 1 2015 Positive experiences driving online reviews

    The theory that it’s mostly unhappy customers that head online to share reviews is being challenged, with new figures suggesting it’s those happy consumers that are willing to put their positive opinions on the World Wide Web.

  • June 16 2015 A snapshot of the Digital-First consumer

    A growing breed of consumers who select a digital option as the first source of interaction are known as the “digital first”. They prefer to engage in activities such as seeking a product or entertainment, contacting a brand, connecting with friends, or looking for love through digital means.

  • May 21 2015 Precious people: dealing with hypersensitivity and defensiveness

    As tempting as it may at times be to simply ignore people who constantly complain or over react, the only way to overcome the issue is to tackle it head on.

  • May 20 2015 Budget release boosts Consumer Confidence

    The last fortnight has seen a 5.4 per cent cumulative rise, with the Government’s Budget and the RBA rate cut seen in May being cited as key factors behind the boost.

  • May 7 2015 Cheaper mobile calls and texts possible with ACCC push

    Australians could be seeing cheaper mobile phone call charges and a reduction in the price of texts if a draft decision by the ACCC gets finalised.

  • May 6 2015 Retail turnover rises

    Retail turnover saw another small rise in March, up 0.3 per cent following a 0.7 per cent climb in February 2015.

  • April 20 2015 Non-smart phone users: the forgotten market?

    Around $1.7 billion a year is being spent by “traditional” mobile users, highlighting what could be an important customer sector going unmined by Australia’s telcos.