The biggest and potentially most damaging things business owners fail to do is understand their target market and understand them intimately.
Pricing products at a high price or a low price to attract consumers are no longer widely used strategies, according to new study published in Marketing Science journal.
The number of Australians more likely to buy food products labelled ‘Made in Australia’ has increased over the last two years.
Coles Supermarkets Australia Pty Ltd has been fined $2.5 million for misleading consumers by promoting its bread products as being “Baked Today, Sold Today” and “Freshly Baked In-Store”.
A global campaign to create awareness of the dangers associated with laundry detergent capsules has kicked off today, aiming to highlight the 16,000 cases of chemical exposure reported every year.
To make sure you don’t make the mistake of launching an overly complicated website, here are the 5 reasons why you should keep your online store simple, clean and agile.
A new policy and guidelines have been drafted by the City of Sydney in an effort to encourage grassroots businesses.
PayPal Australia is focusing on expanding its payments solution technology, today announcing a Tap and Go-ready version of their PayPal Here Chip and PIN card reader.
Minister for Small Business Bruce Billson has introduced the Food and Grocery Code of Conduct, launched to safeguard commercial dealings between Australian retailers, wholesalers and suppliers.
A state-of-the-art WiFi service will hit 21 Westfield shopping centres nationwide, as part of a partnership between Optus and Scentre Group.
The first quarterly report into the Australian petroleum industry for 2015 has been released by the ACCC, revealing a price decrease to 109.2 cents per litre in the month of January – the lowest monthly average since 2009.
A 43 per cent rise in spending via mobile devices is expected to be seen in 2015, a forecast revealed in research commissioned by PayPal.
There has been a slight increase in consumer spending across the month of January, according to the Commonwealth Bank’s latest Business Sales Indicator (BSI).