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Marketing
  • May 2 2017 Four modern marketing roads that will lead your business into the millennial heartland

    In the marketing and advertising world, younger markets or audiences have always been notoriously difficult to crack. Their loyalty is critical to the future success of any brand, and yet they can be the most resistant to persuasion. And in the case of Millennials, it gets even tougher. Is your business struggling to reach and Read More…

  • April 26 2017 In the eye of the perfect storm: will marketers adapt to increasing demands or be swept Away?

    Marketers are caught in the eye of the perfect storm. On one hand, we are being pummeled by a wave of new demands from business leaders, wanting the marketing department to take more responsibility for the ‘customer experience’, deep into parts of the business we have traditionally never set foot. On the other, like an incoming tide, Read More…

  • April 10 2017 How to get balance in your marketing budget

    Determining the right marketing budget for your business can be difficult –  it’s a fine balance between not spending enough and spending a lot more than you need to to be effective. The first thing you should do is look at your budget and how much you CAN afford to spend, before assigning numbers to different Read More…

  • April 7 2017 How to effectively manage your brand

    Your brand is what sells your product. Brand management builds and maintains your brand’s reputation. Do your brand’s name, logo, and personality all reflect the identity you want to portray to consumers? Successful brand management will help to define and position your brand in the market, making you stand out from competitors and attract consumers. Read More…

  • March 21 2017 Perfecting your online business card: how to find a website developer who can make all the difference

    Your website is often the first impression that a potential customer has of your brand. These days, people look online when they are searching for a product or service, and they will hopefully come across your website. This is your chance to make a good first impression. Your website is like your online business card, Read More…

  • March 20 2017 Neu.Capital’s director reveals how the FinTech startup is achieving cost-effective marketing

    FinTech start-up Neu.Capital, which acts as a match-maker for mid-sized companies and investors, has been able to significantly reduce the cost of acquiring new clients. The company’s director Joshua Khoddami spoke to Dynamic Business about the crucial role played by marketing automation. The ex-manager of Sydney-based digital agency The Web Showroom, Khoddami co-founded Neu.Capital with Edward Jones and Cyrus Church, both Read More…

  • March 16 2017 Six ways to deliver an email marketing campaign that cuts through the noise

    In a busy, bustling online world full of texts, snaps, pings and chats, marketers need to be strategic when developing email content that will cut through the noise and resonate with their target audiences. To stand out from the 215.3 billion emails sent in 2016 alone, content needs to be engaging and dynamic. Dynamic emails are Read More…

  • March 14 2017 Smart marketing: leveraging the magic of video for building your brand

    Online marketing is changing all the time, and new techniques are constantly coming along. One technique that has been around for a few years now, and which is becoming increasingly important all the time, is video marketing. Videos are popular because more people are using their phones to access the internet, and mobile internet speeds Read More…

  • March 13 2017 Knockout Email Marketing: which Software Packs the Most Punch for small businesses?

    To be an entrepreneur is to be an expert in your product or service. It also means being good at all aspects of running your business. As more customers turn to the internet for purchases, one of the skills you need to master to increase awareness of your brand and boost sales is email marketing. Read More…

  • March 9 2017 Why SME mustn’t be afraid of online reviews

    Customers have never previously had such a powerful voice thanks to the ever-growing capabilities of the internet and social media. The customer voice has also been amplified with the rise of online customer reviews. Online customer reviews can sometimes be feared by businesses due to the potential for customers to post negative feedback and rate Read More…

  • February 20 2017 Five marketing strategies small to medium businesses simply can’t afford to overlook

    The business landscape is constantly evolving due to the emergence of new technologies and trends as well as changes in consumer behaviour. Against this backdrop, the challenge for SME marketing teams is to remain both relevant and competitive, and so attract new customers while retaining existing ones.  Here are five strategies marketers cannot afford to overlook in the pursuit Read More…

  • February 16 2017 Will technologies such as augmented reality and AI influence email marketing strategies?

    Big data has transformed the way business interact with their customers. Marketers can now harness data from previously untapped platforms, such as personal social media profiles and online and offline purchasing habits. The Internet of Things (IoT) is opening doors for companies to glean intelligence that enables them to enhance their offering down to their customers’ Read More…

  • February 14 2017 IP Australia adopts image recognition tech to help SMEs better protect their trade marks

    The national intellectual property agency has introduced world-leading trade mark image recognition technology to make it easier for Australia’s small businesses and entrepreneurs to protect their logos and brands. The technology has been incorporated into IP Australia’s new Australian Trademark Search Tool to make the process of searching for similar logos simpler and faster for Read More…

  • February 13 2017 How harnessing digital strategy helped a Melbourne SMB grow 1266% over five years

    1266% revenue growth. Business sale ROI of 10 x the purchase value. $1.25m profit. Yield growth of 293%. These are numbers many small to medium business owners could only dream about. However, it’s what one business, Cleanawater, achieved in just 5 years. How did they do it? By investing 6.56% of the business’ turnover into Read More…

  • February 10 2017 How your SMEs can safely execute competitions

    Do you want to achieve rapid exposure and growth for your business at a relatively low cost? If so, look no further than competitions! A well-executed competition is a great way to create buzz and position your business to achieve success. But wait! Before you undertake this strategy, you must be aware of the law Read More…