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Marketing
  • February 8 2017 Inside The Marketing Group: pooling SMEs under an umbrella to help them succeed

    Taken on their own, sticks can be snapped. Bundled together, they are not so easily broken. This analogy appears to underpin the operations of The Marketing Group, which seeks to unite SMEs in the marketing and advertising industry so that each can ‘punch above their weight’ on their own terms.   The Marketing Group was launched Read More…

  • February 7 2017 Sales failing to convert four in five marketing leads: how to better align these departments

    Research suggests that it is critical for marketing and sales to work together to create best practices, deliver more quality leads, and drive higher-impact deals. Unfortunately, in Australia, many companies are misaligned when it comes to marketing and sales, as marketers focus on top of the sales funnel, while sales reps close deals at the Read More…

  • February 6 2017 Five Email Marketing Secrets that will help businesses escape the dreaded spam folder

    We all have a love-hate relationship with our emails. It’s great because it’s instant, easy to use, and costs next to nothing. At the same time, most of us get hundreds, if not thousands of emails a month—leaving a majority of them unread.  As a business reaching out to customers through email, how can you keep Read More…

  • January 30 2017 Domain name strategies to spruce up your SME

    Are you planning on rebranding your SME this year? Or maybe you’re just looking to give your website a a facelift. Either way, the ever-changing landscape of domain names is rich with opportunities to boost business. Are you keeping up with the latest trends? If not, here are three you should know about. 1. New gTLDs ICANN (that’s the Internet Corporation for Read More…

  • January 27 2017 Don’t underestimate the value of your brand

    With limited time and resources, it’s often the case that small businesses don’t have the capacity to think much about their brand once they’re up and running. And yet, your brand – the way your customers perceive you – is just as important for a small business as it is for a multi-national corporation. So, Read More…

  • January 23 2017 Digital branding: six ideas to help your SME nail this increasingly complex task in 2017

    Branding is changing rapidly and isn’t as simple as it once was. The list of channels for modern marketers to consider can seem never-ending and working them all requires more technical and creative skills than ever before. Just working one channel effectively can be a full time job and when you consider the average to-do-list Read More…

  • January 20 2017 Real results in real time: smart ways to upgrade your trade show marketing plan

    Business to business marketers consider in-person events their most effective tactic for good reason: networking is the means by which new partnerships, innovations and markets are unlocked, but it comes with considerable difficulties. Trade show marketing can be very difficult, and there’s always a sharp disparity between lively booths and dead and boring ones. Proper Read More…

  • January 17 2017 Are you making the most of the small screen?

    As Australians go about their day – commuting on the bus, train or ferry, or going out for lunch – it’s rare to see them without their heads down, eyes glued to their smartphones. It has become ingrained into our daily behaviour, and has created a new path for businesses to find consumers. For SMEs Read More…

  • January 16 2017 The digital marketing trends that will emerge in 2017 and what marketers must do to adapt

    As 2017 begins, the marketing industry in Australia once again has proved – perhaps more so than many others –  that it shifts year-to-year, season-to-season, and even minute-to-minute. Last year brought many changes and new trends to the marketing landscape with permanent changes to the way marketers operate. This year, we will see a new era Read More…

  • January 11 2017 How to compete with the big end of town – without it costing your SME the earth

    As 2017 begins to unfold there is one message for SMEs: it’s time to innovate marketing strategies to compete with bigger businesses. Gaining consumer attention is becoming an increasingly difficult task, as competition increases for SMEs and the channels with which to reach audiences continue to fragment. How can a small business stand out from Read More…

  • November 30 2016 Australian small businesses must innovate to win

    Innovation: it’s a buzzword commonly heard in the realm of business, and for good reason. Entrepreneurs are encouraged by their mentors to innovate; the word appears in slogans and taglines across the web. So just what is innovation, and why is it so critical to the success of your small business? What is innovation? Most Read More…

  • November 22 2016 Mobile app marketing traps SMEs need to avoid

    Marketing is absolutely critical to the success of any commercial enterprise, but it’s not always obvious what a business’s best marketing move will be. In the case of businesses with mobile apps or mobile websites, the ‘rules’ of marketing can seem hazy, leading some to fall into common marketing traps.  Although they’re common, these traps aren’t Read More…

  • November 16 2016 Print is dead. Long live print.

    In an age where so much human interaction and communication takes place online, it’s natural to think that printed, physical products might be losing ground. But the opposite is true. We’ve definitely seen a resurgence of the analog with many people feeling that, even with all the advantages of digital products, some things are not Read More…

  • October 31 2016 Cost and complexity of all-in-one marketing suites a barrier to SMBs seeking automation

    There’s a huge disparity in the use of marketing automation software between large corporations (60%) and small to medium businesses (10%)*. According to Kraig Swensrud, CMO of email marketing start-up Campaign Monitor, the cost and complexity of all-in-one marketing suites, designed for the ‘big end of town’, have typically been barriers to SMBs seeking greater marketing efficiencies. Read More…

  • October 14 2016 Reinvigorate and boost sales with ‘smarketing’

    It’s a tough time for retail sales, with Australian Bureau of Statistics (ABS) data showing this key driver of economic growth is stalling. Traditional sales tactics are becoming less effective due to the wealth of information freely available to people today and, thus, the rise of the savvy consumer. Trends globally echo this sentiment, with 57% of retailers agreeing buyers are less Read More…