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Marketing
  • June 22 2016 How to waste money on marketing in 4 easy steps (and what should do instead)

    Let me start by saying that effective marketing is the lifeblood of any successful business, big or small. Having said that, smaller start-up businesses often don’t have a lot of excess cash to splash around so I hate to see their money go to waste on marketing strategies that are unnecessary. Based on what I’ve seen Read More…

  • June 21 2016 Eight rules for branding your business

    Finding your brand voice and direction is the most important part of establishing a successful business. Iconic branding that has the power to stay always has a few things in common; simplicity, relatability and personality. There are many brands, businesses and even countries we admire for doing this so well; see Nike, Converse, Coca Cola Read More…

  • June 20 2016 Back to presentation basics: three tips to impress clients

    “It’s not the employer who pays the wages. Employers only handle money. It’s the customer who pays the wages.” – Henry Ford You might have established a business under your name, but even if you’re the person with the most authority, you still have another boss to please: the client. The purpose of your sales Read More…

  • June 20 2016 Building Big Data consistencies into Consumer Marketing Strategies

    Marketers have been hearing about big data and the value it brings in terms of customer engagement for several years. If you work in the business-to-consumer (B2C) sector, or more specifically retail and e-commerce, you are likely already harnessing big data in some shape or form. This year, the focus of digital marketers will shift Read More…

  • June 10 2016 Is your business effectively using review sites to reach consumers?

    For many people, getting your business online consists of starting social media accounts and finding the best ways to keep your website up to date. These can be expensive and time-consuming tasks and may make you wonder whether digital marketing actually generates a return on your investment. But did you know more than 78% of Read More…

  • June 8 2016 New financial year resolutions for businesses

    Whether you’ve had a bumper year or a bummer year there are still things you can do to improve and prepare yourself for the best year ever!  End of Financial Year is a great opportunity to take a moment to reflect on how the year has gone and to make some New Year’s Resolutions to get your Read More…

  • May 22 2016 Converting words into cash: tips from 3 copywriting pros

    Writing your website’s copy can be one of the most frustrating, time consuming and difficult tasks for any business owner. How do you know your words will resonate with your target customers? What’s running through your customer’s mind as they land on your page? This article features three of the best copywriters in the business; Read More…

  • May 17 2016 The power of sharing failure stories

    The willingness of small businesses to share a failure can have a powerful effect. I remember this one failure clearly. It was a real punch to the gut. I was standing in the foyer of a building in downtown Melbourne when I received the call. The voice on the other end of the line was Read More…

  • May 10 2016 Closer to True – Immersive Storytelling

    Storytelling is deeply embedded in human learning. From an evolutionary perspective, it is argued that stories have been the most efficient means of understanding and communicating about the social world. Throughout time storytellers have recognised the immersive effect of a good storytelling environment. I’m really passionate about making storytelling an easy experience for the user. Read More…

  • April 26 2016 At eye level: A look at the marketing potential of the classic lanyard

      The lanyard. It seems like such a boring piece of whatever it is. You use these things to hold phones and cameras, and keys. But, did you know they can also be great marketing tools? Well, they can be, but you need to know how to use them. How They Position You As “Ubiquitous” Read More…

  • April 19 2016 Six steps to a successful customer experience program

    Over the past decade, the balance of power in the consumer-company engagement dynamic has shifted unequivocally in favour of the customer. Once upon a time, brands spoke to consumers via one-way vehicles such as broadcast and print media. Now, there are multiple digital channels, many of them open to public scrutiny, creating a dialogue between Read More…

  • April 11 2016 The ultimate beginner’s guide to Google My Business

    How can Google My Business help my business? Google My Business is a free tool provided by Google to help businesses better establish themselves so that they can increase their visibility to their audience across all of Google’s platforms. No matter the industry that you are in, you want your audience to access your brand Read More…

  • April 4 2016 Local marketing: Online tips for small business owners

    Admit it. You’re just a little jealous of large corporations with bottomless pockets to spend on advertising. It seems like they can dominate any market. But, they do have a weakness – local markets. Even with billions of dollars, large corporations often find it difficult to compete against a well-positioned small business. Here’s how to Read More…

  • March 31 2016 5 start-up branding mistakes to avoid

    “The biggest mistakes that tech startups make is trying to reinvent the wheel.”  (Andrew Bosworth, Global Director of Engineering, Facebook) Ever spent time building a product or tool only to find it already exists? Was it because you didn’t seek out, or have access to guidance and advice? Reinventing the wheel in this way is Read More…

  • March 23 2016 Seasonal marketing: reaching your target market at just the right time

    If you’re looking for ideas to promote your company’s products and boost overall sales, then a seasonal marketing campaign is an effective way to attract both new and repeat business. Consumer buying patterns are greatly influenced by the changing seasons, religious holidays and other special occasions, and being able to make the most of buying Read More…