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Sales
  • March 28 2017 Four tips brick and mortar retailers can use to truly personalise their in-store experience

    As competition grows, retailers have to work increasingly hard to maintain steady foot traffic in their stores. But once you attract that traffic (be it through a compelling storefront, a killer omnichannel marketing strategy, or effective word-of-mouth), you should focus on crafting a personalised experience so unbeatable that those customers come back again and again. Read More…

  • February 7 2017 Sales failing to convert four in five marketing leads: how to better align these departments

    Research suggests that it is critical for marketing and sales to work together to create best practices, deliver more quality leads, and drive higher-impact deals. Unfortunately, in Australia, many companies are misaligned when it comes to marketing and sales, as marketers focus on top of the sales funnel, while sales reps close deals at the Read More…

  • July 14 2016 SMEs are losing millions of work hours to inefficient travel management, says Serko

    Company travel is being inefficiently managed by Australia and New Zealand’s SMEs, according to Serko, which revealed 81 millions hours are being lost to this process each year.   The travel and expense management software company highlighted research by TNS Research, which found that 46% of Australia and New Zealand’s one million SMEs travel regularly Read More…

  • July 6 2016 What defines value in business-to-business sales?

    When you’re selling to businesses or to government, you will find that most deals and contracts of significant size and value are transacted through formal processes like competitive tenders. As a result, you’ll be dealing with the customer’s procurement or purchasing department. Unfortunately, this can seem impersonal and challenging. Yet it doesn’t have to be Read More…

  • April 19 2016 Six steps to a successful customer experience program

    Over the past decade, the balance of power in the consumer-company engagement dynamic has shifted unequivocally in favour of the customer. Once upon a time, brands spoke to consumers via one-way vehicles such as broadcast and print media. Now, there are multiple digital channels, many of them open to public scrutiny, creating a dialogue between Read More…

  • March 29 2016 Different distribution options for your start-up

    Product distribution resides at the heart of getting your products into the hands of consumers. Any startup business, no matter where they operate from, must overcome the basic problems of distribution in order to generate meaningful profits. The more avenues through which your startup can move product, the more potential income streams you will have Read More…

  • March 24 2016 5 Crucial tools for your sales team

    Every sales team is under immense pressure to deliver on company goals and milestones. As is usually the case, salespeople are usually on the lookout for any leg up they can get in terms of making their jobs at least a little bit easier. Luckily, sales tools are plentiful in number. If anything, picking one Read More…

  • March 23 2016 Seasonal marketing: reaching your target market at just the right time

    If you’re looking for ideas to promote your company’s products and boost overall sales, then a seasonal marketing campaign is an effective way to attract both new and repeat business. Consumer buying patterns are greatly influenced by the changing seasons, religious holidays and other special occasions, and being able to make the most of buying Read More…

  • March 16 2016 Building Blocks: Creating a Strong Foundation for Your E-Commerce Startup

    You’re tired of the daily grind. It’s time for something different. E-commerce seems like the right move. It’s easy to get set up, and it’s a proven business model. Here’s how to get started. How To Find A Good Market It all starts with product research. Actually, it starts with market research. If you don’t Read More…

  • March 8 2016 How Atlassian built a $4.4 billion business without sales staff

    The story of Atlassian is the perfect tech startup fairy tale; two humble guys from Sydney bootstrap a company with a $10,000 credit card and pull off a successful IPO with a market cap of $4.4 billion (USD). Although, contrary to the hopes of many Australian entrepreneurs, the success of Atlassian doesn’t ride on the Read More…

  • February 24 2016 How to reach new customers and convert more leads

    New customers are the lifeblood of every business, and every SME owner faces the constant pressure of not only finding and connecting with new potential customers but also converting them to paying customers. While it will always be a challenge to continue growing your customer base, now is the perfect time to reassess your customer acquisition strategy Read More…

  • December 1 2015 Best practices that will take your sales team to the next level

    Regardless of which industry your small business is in, there’s no doubt that the calibre of your sales team is key to the success of the product or service that you’re offering. Finding the right people who are properly qualified and skilled enough to deliver what you need is only the very beginning of what Read More…

  • November 20 2015 Putting real estate agents ‘under the hammer’

    We don’t take big decisions lightly – especially not when they involve large sums of money. Before booking a holiday, we meticulously scour reviews and before taking out a loan, we’ll scrutinise a plethora of comparison websites. All before signing on the dotted line. But when it comes to selling your home – one of Read More…

  • November 10 2015 How fintech lender zipMoney boosted retail sales by 20 per cent

    With $10 million worth of loans already allotted and having recently listed on the ASX, the innovative consumer finance company, zipMoney, appears to be taking the retail industry by storm. Distributing finance through more than 200 retailers and merchants, the fintech lender provides customers with access to loans of up to $2000 via a simple smart Read More…

  • November 6 2015 Boosting retail store profitability: how advanced data analytics can help

    Despite the rampant growth of e-commerce, there is still plenty of life left in bricks-and-mortar stores. The latest research by the Australian Bureau of Statistics (ABS) has shown that online retail turnover contributed just 3.1 per cent of total retail turnover in Australia during July 2015. In fact, according to analysis by National Australia Bank, Read More…