LinkedIn has over 161 million professional users in some 200 different countries, making it the ideal tool for savvy SMBs owners looking to build their businesses. Here are nine ideas to get your online growth strategy started.
The reality is that social is a hard space to get right, but it is free to get started. This makes for a lot of frustrated businesses that end up spending more time on social media than they'd anticipated - let’s call this social creep. Here's how to end it.
Lack of time is the biggest reason SMBs shy away from social media, but it's no longer a legitimate excuse because some planning and the right tools allow for a clever investment of time in these channels.
Do you want to promote your social media sites and gain new followers? Then you need to tell more people about your social media pages and make it easy for them to find you, and this means promoting your presence outside of the social media sphere.
Consumers have short attention spans these days, and it's little wonder given their constant bombardment with messages. This can make it hard to have your marketing message heard on social media, so here are three ideas to get some traction.
Social media has entered a new phase - it's no longer a novelty where business can simply experiment and hope for the best. As the space matures, businesses are demanding more value for money, making measurement all the more important.
As consumers spend increasing amounts of time on social media networks, businesses are rushing to follow them. A common expectation now exists that an online marketing strategy is a must for any business seeking to get a bigger slice of the target market pie, and this is especially true for those in the hospitality sector.
Many small businesses have started using a variety of Facebook ads, mainly due to their ease-of-use and affordability, but some are battling to turn the clicks this digital advertising medium delivers, into conversions.
With more than 800 million active Facebook users around the world, it’s little surprise every business is keen to tap into the social network's ability to drive business. But how do you create a community and engage with them effectively? Here's some tips from a Facebook insider.
Hiring a marketing agency is just the first step in achieving business goals - you also need to build a trusting and respectful relationship with the agency to ensure it's working as hard for you as possible.
First it was Facebook and Twitter, then came Google+ and now Pinterest. How are you supposed to know whether your business should adopt every social network that pops up? Follow these five golden rules...
With Facebook becoming an essential part of any marketing plan it can be confusing to know which applications will most suit your business and best promote your product or service to the right audience.