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Using LinkedIn to build business: Nine ideas

LinkedIn has over 161 million professional users in some 200 different countries, making it the ideal tool for savvy SMBs owners looking to build their businesses. Here are nine ideas to get your online growth strategy started.

Too busy for Facebook? 3 tips to end social creep

The reality is that social is a hard space to get right, but it is free to get started. This makes for a lot of frustrated businesses that end up spending more time on social media than they'd anticipated - let’s call this social creep. Here's how to end it.

Time poor? It’s no excuse for being social media lax

Lack of time is the biggest reason SMBs shy away from social media, but it's no longer a legitimate excuse because some planning and the right tools allow for a clever investment of time in these channels.

Four secrets to better Twitter engagement

Improving engagement on Twitter is important for any business because it creates a valuable relationship between you and your followers. Here are the four secrets to making it happen.

Promoting your social media sites, without using social media

Do you want to promote your social media sites and gain new followers? Then you need to tell more people about your social media pages and make it easy for them to find you, and this means promoting your presence outside of the social media sphere.

Three ways to get your social media marketing message across

Consumers have short attention spans these days, and it's little wonder given their constant bombardment with messages. This can make it hard to have your marketing message heard on social media, so here are three ideas to get some traction.

Instagram and Pinterest: Should your business be on board?

Instagram and Pinterest are the two newest kids on the social media block, but are they right for your business? Here's how to decide.

Five ways to combine Facebook and email marketing for maximum effect

Businesses must manage both email and social media marketing together, if they hope to fully optimise customer interactions.

How to measure the success of your social media marketing

Social media has entered a new phase - it's no longer a novelty where business can simply experiment and hope for the best. As the space matures, businesses are demanding more value for money, making measurement all the more important.

Throwing social media into the hospitality marketing mix

As consumers spend increasing amounts of time on social media networks, businesses are rushing to follow them. A common expectation now exists that an online marketing strategy is a must for any business seeking to get a bigger slice of the target market pie, and this is especially true for those in the hospitality sector.

Amplify marketing by leveraging social media: 10 tips

Planning and executing an effective online marketing strategy can be a big challenge for small businesses, but a little bit of expert advice can go a long way to getting you on the right track.

Turning clicks into conversions: Four ways to improve Facebook ads

Many small businesses have started using a variety of Facebook ads, mainly due to their ease-of-use and affordability, but some are battling to turn the clicks this digital advertising medium delivers, into conversions.

Kickstart your business Facebook page: six insider tips

With more than 800 million active Facebook users around the world, it’s little surprise every business is keen to tap into the social network's ability to drive business. But how do you create a community and engage with them effectively? Here's some tips from a Facebook insider.

How to prepare your business Facebook page for the new layout

All Facebook Pages will make the switch to the new timeline layout today, so here's what your business needs to do to prepare for the change.

A step-by-step guide to getting started on Twitter

Twitter has taken the social media world by storm and if you haven’t considered it as an opportunity to build business yet, you may be missing out. Here's a step-by-step guide to get you started.

How to get the most from your marketing agency

Hiring a marketing agency is just the first step in achieving business goals - you also need to build a trusting and respectful relationship with the agency to ensure it's working as hard for you as possible.

Five golden rules for deciding on any new social network

First it was Facebook and Twitter, then came Google+ and now Pinterest. How are you supposed to know whether your business should adopt every social network that pops up? Follow these five golden rules...

Facebook fan page versus groups: choosing the right option for business

With Facebook becoming an essential part of any marketing plan it can be confusing to know which applications will most suit your business and best promote your product or service to the right audience.

The four social media characters

There are four main social media characters - where do you fit in? And is social media really for everyone?