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Digital
  • January 23 2017 Digital branding: six ideas to help your SME nail this increasingly complex task in 2017

    Branding is changing rapidly and isn’t as simple as it once was. The list of channels for modern marketers to consider can seem never-ending and working them all requires more technical and creative skills than ever before. Just working one channel effectively can be a full time job and when you consider the average to-do-list Read More…

  • January 9 2017 Enterprise technology is set to elevate engagement, experience and ethics in 2017

    Looking back at 2016, we saw the widespread adoption of a new mindset by many corporates: an acceptance of the inevitability of digital transformation and the significant impact it is set to have in all industries. As this transformation continues, the adoption of new, more interactive technologies is set to reshape the way organisations interact with their Read More…

  • December 20 2016 Five digital marketing trends start-ups and other small businesses can embrace in 2017

    Digital marketing is a complex and relatively new field that can leave many start-ups and small business feeling overwhelmed. In order to reap the full benefit, businesses must ensure many moving parts are correctly aligned. In addition, digital marketing continues to evolve with new, ‘must have’ platforms popping up every day. While most businesses will have the basics of digital Read More…

  • December 6 2016 Queensland’s Small Business Digital Grants Program: round 1 ends this this Friday (9 Dec)

    Small businesses across Queensland have until Friday, 9 December, to apply for a government grant to put towards the purchase of digital technologies and services that will help them to be more competitive and employ more staff.  Matched funding of up to $10,000 (excluding GST) is available under the Small Business Digital Grants Program, which Read More…

  • November 28 2016 Initiative offers NFPs a hand with digital

    A Sydney-based digital marketing agency is giving not-for-profit organisations with limited digital know-how an opportunity to have their campaigns managed at no cost. The #GivingBackToCommunity initiative was launched by Octos in January, this year. According to the agency’s founder and CEO, Nital Shah, NFPs, including Breast Cancer Network Australia, Cure Brain Cancer Foundation, Optometry Giving Read More…

  • November 7 2016 To keep pace with evolving customer needs, let marketers drive digital transformation

    In the digital age, business success is increasingly determined by the ability to keep pace with technological advances and customer behaviour. As consumers become more digitally savvy, confident, and dependent, businesses need to transform their offerings to align with this precedent for digital. The customer-centric role of marketers makes them suitable drivers of digital transformation within their Read More…

  • October 19 2016 Escaping the paper vortex and embracing digital tech is a sign of business maturity

    The digital revolution has impacted almost every facet of our lives, from how we socialise, exercise, bank, and work. Although business is now conducted largely through smartphones, tablets and laptops, many workplaces are still cluttered by mountains of paper.  Given the indisputable benefits of embracing digital technology, businesses are fast running out of excuses for their stubborn Read More…

  • October 13 2016 New suite of free training modules from Google equips SMB owners for success online

    Google has launched a free training platform to help small businesses develop the digital skills they need to grow and thrive online. According to John Ball, Head of Google Marketing Solutions Australia, The Digital Garage includes 90 training modules covering a range of topics including website design, search engine optimisation, online marketing including social media, Read More…

  • September 26 2016 Personalised ads for the discerning consumer  

    The intelligence of social media means the needs and wants of the individual are laid bare. With this tool, SMBs have the data to find and target the people who matter to the business, on their preferred platforms, and directly cater to them. The mark of successful advertising is to associate desired emotions with a particular brand. Read More…

  • September 16 2016 Pursuing a big data vision: key considerations

    According to Gartner, by 2020, data from nearly 38.5 billion Internet of Things (IoT) enabled devices will be available for companies to analyse.  For forward-thinking businesses that are already harnessing the power of big data, the benefits are endless, enabling real-time adjustments, highly responsive business models and a new pipeline of revenue streams. For small to medium sized Read More…

  • September 12 2016 The fleeting role of the Chief Digital Officer

    When it comes to innovation efficiency, Australia ranks 72nd – among the lowest of developed nations. This highlights the urgent need for businesses to think and act strategically about various digital transformation processes including big data, new technologies and adapting to new platforms like social and mobile. The more digital our interactions become, the greater Read More…

  • September 1 2016 Social media: a power tool in the SEO toolbox

    For the longest time, many people in the SEO community treated social media and SEO as though they were mutually exclusive. Others made the mistake of conflating the two as one and the same. The truth is: SEO and social media can and should work in tandem as two interconnected cogs in the same machine. Read More…

  • August 16 2016 Don’t shoot yourself in the foot: ditch the shotgun marketing and get the basics right

    Small businesses that take a shotgun approach to social media and digital marketing are likely wasting their money and could be missing out on opportunities around leads and sales, according to Tanya Williams, CEO of Digital Conversations. In a new video, Tanya discusses the digital marketing mistakes commonly made by small businesses, including on their Read More…

  • July 21 2016 Remote work robot and teen entrepreneur app among winning ideas at Future Makers event

    Dynamic Business congratulates the social entrepreneurs who successfully pitched their digital innovations at the inaugural Optus Future Makers Pitch Day, this week, entitling them to share $300,000 in funding. Future Makers was launched by Optus earlier this year to help Australia’s innovators make a positive social impact through the use of technology, with a particular Read More…

  • July 20 2016 Digital disruption is offering smarter ways of engaging and serving customers: Deloitte

    Riding the next wave of digital disruption is an opportunity for small businesses to better engage customers, according to Jenny Wilson, Partner – Customer Strategy and Insights Practice at Deloitte Australia.   She spoke to Dynamic Business ahead of her appearance at Networx Sydney’s #nxsydDISRUPTED event in Sydney on Monday, 8 August. Solving problems in an innovative Read More…