What to look for in PR agencies and how they can maximise your business exposure
Byline: Jessy Marshall founder of Hive HQ
PR can be a very grey area for some businesses and understanding why PR should be part of your...
How brands can better and effectively use influencers
Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there...
Why selling online makes smart sense for Australian service businesses
In the services game and looking to increase your sales? Selling to consumers online can complement the activities of your marketing team and open...
Why media training is important for business leaders
Byline: Leisa Goddard, Managing Director of Adoni Media
With the explosion of social media and the insatiable 24-hour news cycle, it’s more important than...
How to get a brand 10 times your size to join forces with you
If you’re itching to get on board with a much bigger brand, and feel that the timing is right, you need to go about...
Start-ups: your branding and website are so important!
Byline: AJ Hightower
When starting your own business, you need to get your name out there to create awareness and establish an individual brand identity...
Why startups can’t afford to ignore design and branding when launching their product
Design is more than just a pretty font and it can’t be just an afterthought. Instead, it’s a quintessential element of product strategy, inextricably...
Don’t change the marketing channel, Facebook still works
Byline: Robert Tadros, CEO and founder of Impressive Digital
News that Facebook is changing its algorithms to favour users' friends posts over businesses caused many...
Is half of your marketing spend wasted?
Byline: Drew Bowering, Senior Director of Market Management, Expedia Group
Most of us in business have heard the old adage, “half of your marketing spend...
What Aussie Shoppers Want: Understanding the ‘Three C’s’
Australians have long been considered a traditional group and for good reason. Neighbours recently entered its 35th TV season and the Tim Tam is still...
Boring brochure-ware or lead generation powerhouse? Optimising your web site will drive customer engagement and demand
More often than not, your web site is the first form of contact prospects will have with your business, so are you putting your...
The future of Marketing
The rise of big data, digitisation and globalisation have evolved the role of a marketer and marketing departments dramatically. There has been a tendency...
Penalties of Competition law, is your business at risk?
Australia’s legal system has transformed significantly in recent times, and with increasingly regulated working environments it’s essential that business owners are aware of potential...
How to use marketing to improve sales
Marketing can be used for many things, andone of them includes to help grow your business. It has also been proven to be one...
How to effectively manage your brand
Your brand is what sells your product. Brand management builds and maintains your brand’s reputation.
Do your brand’s name, logo, and personality all reflect the...
Inside The Marketing Group: pooling SMEs under an umbrella to help them succeed
Taken on their own, sticks can be snapped. Bundled together, they are not so easily broken. This analogy appears to underpin the operations of...
Print is dead. Long live print.
In an age where so much human interaction and communication takes place online, it’s natural to think that printed, physical products might be losing...
Promote your business all year long: Leveraging events, networks, sponsorships and more
Promoting your business is a full-time job. There’s traditional and digital marketing to consider, public relations and any number of other things that help...
Why potential customers ignore your ads
The best way for people to learn about your company and become customers is through advertising. I won’t get too caught up in schooling...
Why supporting charities makes good business sense
Giving to charity is generally done without an expectation of financial gain, but it can reap surprising benefits in other ways. If your business...