Let’s Talk: What is the best social media platform for your business?
What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let's talk...
How to ensure your Valentine’s Day marketing hits the mark
As you plan your Valentine’s Day marketing campaign, remember the way your customers think about, visualise and experience love and romance has changed.
Advertising on face masks: ‘Nothing could be more in-your-face’
Businesses looking for new marketing strategies should look no further than the mask on the person nearby...
‘Dodgy’ online reviews are a thing of the past thanks to Removify
Ever receive an unfair review online? Did it damage your brand reputation and Google ranking?
Two people who understand this problem well are Andrew Whitford and...
Putting your money where your audience is – online
Byline: Karen Lewis, Head of Digital and Ecommerce, Salmat
While online sales might count for a fraction of your total sales, the influence the internet...
Marketing professionals: Are you sure you’re acing the customer experience?
Byline: Chris Gibbs, General Manager Asia Pacific and Japan, Acquia
Have you heard that customer experience is the key to success but are not sure...
7 social media fails businesses need to avoid
Byline: Nicola Moras
We all know that the best way to ‘be out there’ these days is to be on social media – after all,...
Use it or lose it! Top tips for maximising your remaining marketing budget this EOFY
By Garth Anesbury, Owner, Kwik Kopy Hilton
As EOFY looms, it is important to use up your marketing budget to ensure you aren’t shortchanged next...
What to look for in PR agencies and how they can maximise your business exposure
Byline: Jessy Marshall founder of Hive HQ
PR can be a very grey area for some businesses and understanding why PR should be part of your...
How brands can better and effectively use influencers
Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there...
Why selling online makes smart sense for Australian service businesses
In the services game and looking to increase your sales? Selling to consumers online can complement the activities of your marketing team and open...
Why media training is important for business leaders
Byline: Leisa Goddard, Managing Director of Adoni Media
With the explosion of social media and the insatiable 24-hour news cycle, it’s more important than...
How to get a brand 10 times your size to join forces with you
If you’re itching to get on board with a much bigger brand, and feel that the timing is right, you need to go about...
Start-ups: your branding and website are so important!
Byline: AJ Hightower
When starting your own business, you need to get your name out there to create awareness and establish an individual brand identity...
Why startups can’t afford to ignore design and branding when launching their product
Design is more than just a pretty font and it can’t be just an afterthought. Instead, it’s a quintessential element of product strategy, inextricably...
Don’t change the marketing channel, Facebook still works
Byline: Robert Tadros, CEO and founder of Impressive Digital
News that Facebook is changing its algorithms to favour users' friends posts over businesses caused many...
Is half of your marketing spend wasted?
Byline: Drew Bowering, Senior Director of Market Management, Expedia Group
Most of us in business have heard the old adage, “half of your marketing spend...
What Aussie Shoppers Want: Understanding the ‘Three C’s’
Australians have long been considered a traditional group and for good reason. Neighbours recently entered its 35th TV season and the Tim Tam is still...
Boring brochure-ware or lead generation powerhouse? Optimising your web site will drive customer engagement and demand
More often than not, your web site is the first form of contact prospects will have with your business, so are you putting your...
The future of Marketing
The rise of big data, digitisation and globalisation have evolved the role of a marketer and marketing departments dramatically. There has been a tendency...