Byline: Thomas Derricott, Community Manager, Mad Paws This Friday, June 21, marks Take Your Dog To Work Day (TYDTWD), and to celebrate, Australia’s largest pet sitting community, Mad Paws, is filling its Pyrmont office with more dogs than people. This is to illustrate how beneficial having office dogs can be, but granted, it can be much Read More…

Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there have been a multitude of changes that have taken place in the influencer marketing world which brands need to factor into their strategies to get the most ROI. Consumer expectations around Read More…

In the services game and looking to increase your sales? Selling to consumers online can complement the activities of your marketing team and open your company up to new customers and market segments. Australian buyers have no issue parting with their cash over the net; in fact, the reverse. Their love affair with ecommerce shows Read More…

Dynamic Business revisits a highly interesting topic on how verbal promises become legally binding, what that looks like and when it becomes “official.” In 2013, Lachlan McKnight gave us his expertise on the matter, helping small business owners understand where that line is.  Lachlan is the CEO of LegalVision. He co-founded LegalVision in 2012 with Read More…

Ben Foote, CEO of the Australian Institute of Management, shared his insights into the skills and strategies on upskilling and staying relevant in an ever-evolving workforce in an exclusive interview with Dynamic Business. As automation technologies take over more routine, people at work will spend over 60 percent more time using technological skills and over 40 percent Read More…

If you’re itching to get on board with a much bigger brand, and feel that the timing is right, you need to go about it the correct way. Importantly, working together has to be a win-win for both parties. These are some of the strategies I’ve used to get much larger brands to hop on board. Read More…

In a world where businesses grow more alienated from their customers every day, the rise of AI and chatbots threaten to cut out human connection entirely. One single negative customer experience can result in the loss of a potential loyal and lucrative client, and these are the times when businesses need human intervention. Automated customer Read More…

Founding one of the world’s fastest growing travel websites, Luxury Escapes, Adam Schwab is an award winning entrepreneur with over 15 year’s experience in business and journalism. His passion for travel combined with knowledge of business allowed him to build one of Australia’s most profitable e-commerce companies in just five years without any external funding. With offices already Read More…

Today the Council of Small Business Organisations Australia (COSBOA) has released comparison findings on the policies proposed by the Coalition and the Australian Labor Party (ALP) that will effect small businesses. The policies were assessed based on areas considered to be of high importance to the small business community. As part of the findings, COSBOA Read More…

This year we have seen a significant power shift for consumers, with the government investing heavily in heightened financial protections. Through thorough reviews of bank reforms and consumer lending policies, control is slowly being readjusted back into the hands of the Aussie public. In fact, the 2019 Coalition government’s budget pledged $640 million to continue Read More…

Compared to just five years ago, jobseekers’ salary expectations are a lot higher 76% of Australian hiring managers say jobseekers are more demanding when it comes to their remuneration package. 58% respectively say jobseekers expect higher base salaries and bonuses than what is being offered. After several years of slow wage growth, independent research commissioned by Read More…

Decinda MacDonald was three years in to building her event planning business Event Society when she found out she was pregnant. She’d started the business in 2012 after she and her husband sold their house to clear debts and raise capital. While she’d been making progress, the business was not prepared for a major disruption. Read More…

Business meetings: face-to-face versus digital, where is the real value?  In a digital world, with so many digital meeting platforms available and with many new digital consumer experiences emerging,  it’s easy to see why this question is so relevant right now. There is arguably no longer a need to meet face-to-face or to be in the same Read More…

Byline: Jim Penman, the founder of Australia’s largest home-service franchise, Jim’s Group. Change character, and I believe you can change the world. I strongly believe this is also the case in business. The real key to success is temperament People think the key to success is knowing things, and that does matter, but the real key Read More…

I’ve noticed something dramatic occurring in my field of work. As a facilitator of change for teams and individuals I used to be invited to spend several days with teams over a year or more to undertake long term engaged learning that was face to face. People wanted to sit together in a room and Read More…