PR

Data breaches have possibility to ruin customer relationships

Given the prevalence of high-profile company data breaches that we are seeing today, including the recent incidents at Kathmandu and Landmark White, Charles Heunemann...

4 ways brand marketers can inject expertise into their social content

Social content can make or break a brand’s marketing strategy.

This new, under-the-radar Facebook Feature could change how you engage customers

We’re not even halfway through 2018 and it’s already been a tumultuous year for Facebook. The Cambridge Analytica scandal resulted in calls to #DeleteFacebook,...

Embracing social media is a marathon, not a sprint: seven tips to get your business started

While many small businesses have taken their time to embrace social media platforms, it’s now obvious that the strengths far outweigh the weaknesses. Social...

How millennials are using Instagram celebrity status to build multi-million dollar empires

Influencers continue to re-shape the media industry as an increasing number of businesses enlist them to fuel business growth and customer engagement. As the...

Making the Right Impression: How To Make your Business Stand Out from the Crowd

Most businesses need to deal with a bit of competition while many strive to stand out from the crowd. While business ethics classes touch...

A step-by-step guide to protecting your SME against brand damage on social media

In a world where social media is (almost) everything, there is no denying the benefits of an engaging online presence for your business. More than...

Top three PR lessons from 2017 (so far!)

It’s been a bumper year for business reputation nosedives... and 2017 isn't even half over. We’ve had Uber’s Chief Executive admitting he needs to “grow up” following the release...

Walk the walk: Prioritising the customer experience throughout the entire business

All businesses strive to a deliver great customer experience, and convenience and seamlessness are currently the winning factors for ensuring their engagement with your...

The Fairfax job cuts saga: lessons for SMEs

In case you missed it: There’s been turmoil in the news industry over the last week with Fairfax Media announcing its latest round of journalist...

Why SME mustn’t be afraid of online reviews

Customers have never previously had such a powerful voice thanks to the ever-growing capabilities of the internet and social media. The customer voice has...

Business events: avoiding common disasters

Running events is a great way for SMEs to meet and connect with customers. Sure, social media is a cool way to interact with your...

How your SMEs can safely execute competitions

Do you want to achieve rapid exposure and growth for your business at a relatively low cost? If so, look no further than competitions!...

Five way to evolve your SMB through feedback

Business development involves activities that enhance the value of your brand, such as capturing market share and nurturing relationships with internal and external stakeholders. Regarding the latter, without feedback...

How to generate trust and customer loyalty when your industry is plagued by distrust

If the industry your business operates in regularly appears on the ‘least trusted’ list, how do you create trust to ensure viability? Without trust,...

Public relations: not just a big business game

When I first came to Australia knowing no-one, Public Relations (PR) was one of the main tools I used to build my business. While...

Goodbye burnout, hello beach: this Sydney agency has quit traditional office hours

A PR agency in Sydney’s inner west has waved goodbye to traditional office hours – and even introduced a regular ‘Work from the Beach...

How to survive a negative media interview

It’s one thing confidently rattling off company statistics, industry trends and future predictions about your business to clients and customers, it’s another having a...

Old-school PR: it’s role in the social media era

  As people become more familiar with social media, they can use this ‘free’ form of marketing to generate awareness for their business. I put...