Retail

Seasonal marketing: reaching your target market at just the right time

If you're looking for ideas to promote your company's products and boost overall sales, then a seasonal marketing campaign is an effective way to...

Building Blocks: Creating a Strong Foundation for Your E-Commerce Startup

You’re tired of the daily grind. It’s time for something different. E-commerce seems like the right move. It’s easy to get set up, and...

Key Consumer Law issues to consider when running an online business

The fastest growth rate in Australia for start ups is the online business. This range from selling goods such as make up or skin...

How to leverage online flash sale events for your business

In the past month, we’ve seen a number of large-scale online flash sale events take place both domestically and internationally.  Black Friday and Cyber Monday...

eBay’s glass ceiling: What one online retailer did to change his fortune

What does a military air traffic controller and an ecommerce guru have in common? Probably nothing – and that’s exactly why Nathan Hartnett gave...

Small businesses missing out online

Location, location, location. While once the buzzword for retailers, today traditional bricks and mortar retailers face increasing pressure from online businesses. Fuelled by consumers...

Customer service: Investing in a personal approach

“Please place item in the bagging area” – you place the item – the command repeats. You lift and replace the item – “please...

Roasted by numbers

Black Velvet is a Melbourne based boutique roastery and espresso bar that supplies quality beans to cafes and home baristas alike. Their second store...

Businesses flock to Australian Made branding

According to Australian Made Campaign an increasing number of Australian businesses are registering for certification schemes to demonstrate quality, safety and ethical values. Australian Made...

Retail growth up but not cause for complacency

Retail sales are up by 4.7% over the year to June 2015 according to the latest edition of the Deloitte Access Economics’ Retail Forecasts...

Why you should pay attention to your customers’ buying process

Increasing your sales through marketing requires a deep understanding of who your customers are and their biggest wants and needs. Successful marketing also uses...

Reports on the run: New Dashboard App gives small business owners greater visibility

Small business owners now have greater visibility of their business performance following the global launch of the new free Square Dashboard App. Square, founded in...

New food labelling system set for phased roll-out to small business

A new country of origin food labelling system is set to be in place by mid-2016 with a phased implementation period for small business. Under...

Positive experiences driving online reviews

The theory that it’s mostly unhappy customers that head online to share reviews is being challenged, with new figures suggesting it’s those happy consumers that are willing to put their positive opinions on the World Wide Web.

A snapshot of the Digital-First consumer

A growing breed of consumers who select a digital option as the first source of interaction are known as the “digital first”. They prefer to engage in activities such as seeking a product or entertainment, contacting a brand, connecting with friends, or looking for love through digital means.

Precious people: dealing with hypersensitivity and defensiveness

As tempting as it may at times be to simply ignore people who constantly complain or over react, the only way to overcome the issue is to tackle it head on.

Budget release boosts Consumer Confidence

The last fortnight has seen a 5.4 per cent cumulative rise, with the Government’s Budget and the RBA rate cut seen in May being cited as key factors behind the boost.

Cheaper mobile calls and texts possible with ACCC push

Australians could be seeing cheaper mobile phone call charges and a reduction in the price of texts if a draft decision by the ACCC gets finalised.

Retail turnover rises

Retail turnover saw another small rise in March, up 0.3 per cent following a 0.7 per cent climb in February 2015.

Non-smart phone users: the forgotten market?

Around $1.7 billion a year is being spent by "traditional" mobile users, highlighting what could be an important customer sector going unmined by Australia's telcos.