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Sales and advertising

Don’t change the marketing channel, Facebook still works

Byline: Robert Tadros, CEO and founder of Impressive Digital News that Facebook is changing its algorithms to favour users' friends posts over businesses caused many...

Is half of your marketing spend wasted?

Byline: Drew Bowering, Senior Director of Market Management, Expedia Group Most of us in business have heard the old adage, “half of your marketing spend...

What Aussie Shoppers Want: Understanding the ‘Three C’s’

Australians have long been considered a traditional group and for good reason. Neighbours recently entered its 35th TV season and the Tim Tam is still...

How three small Victoria brands grew from social media

More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something...

Penalties of Competition law, is your business at risk?

Australia’s legal system has transformed significantly in recent times, and with increasingly regulated working environments it’s essential that business owners are aware of potential...

The dos and don’ts of holiday marketing

How to do Christmas time right.

Marketing matters: Is your business using the best marketing plan?

Marketing, if done well, can help you engage your audience, attract new customers, and even break into new markets, ultimately leading to an increase...

Getting started on Amazon: top tips and trick for newbie sellers

Amazon is one of the biggest companies in the world, especially when it comes to retail. You can find nearly anything you could ever...

Who, what, where and why: key questions every business should answer on their website

In terms of return-on-investment, a website for your business is the most cost-effective marketing tool that you will ever have. You should think of...

How to effectively manage your brand

Your brand is what sells your product. Brand management builds and maintains your brand’s reputation. Do your brand’s name, logo, and personality all reflect the...

Perfecting your online business card: how to find a website developer who can make all the difference

Your website is often the first impression that a potential customer has of your brand. These days, people look online when they are searching...

Smart marketing: leveraging the magic of video for building your brand

Online marketing is changing all the time, and new techniques are constantly coming along. One technique that has been around for a few years...

Trade show tips: easy preparation tips for a successful booth

Trade shows have an important role for many companies' marketing strategies. They are places to show off your new products and services, meet clients...

Leads are life: Make your small business thrive with better sales

In the business world, if you’re not growing, you’re dying. Generating new clients and discovering new sources of revenue are a must if any...

Smart startup marketing: Top tips for creating a rock solid business base

Marketing is easier, faster, and a lot more effective than it used to be. But, if you’re a new business, it often doesn’t feel...

Local marketing: Online tips for small business owners

Admit it. You’re just a little jealous of large corporations with bottomless pockets to spend on advertising. It seems like they can dominate any market....

Seasonal marketing: reaching your target market at just the right time

If you're looking for ideas to promote your company's products and boost overall sales, then a seasonal marketing campaign is an effective way to...

How Atlassian built a $4.4 billion business without sales staff

The story of Atlassian is the perfect tech startup fairy tale; two humble guys from Sydney bootstrap a company with a $10,000 credit card...

How to reach new customers and convert more leads

New customers are the lifeblood of every business, and every SME owner faces the constant pressure of not only finding and connecting with new...

Marketing strategies for small businesses

Whenever we come across a remarkable piece of marketing, it’s easy to assume that the big agencies (who have equally big budgets to spend)...