Marketing
While perceptions may be changing, Kylie Beaufoy says many businesses still fail to see the value of good marketing – Here she sets out to dispel some key misconceptions. Lord William Heskith Lever, the founder of Lever Bros once said, "Half my advertising is wasted, the problem is which half". In today’s deregulated marketing environment, […]
With Micro Business Ownership on the rise, business owners need to make their advertising as effective as possible to ensure they stand out from the crowd. Emma Rhoades of Diva Promotions says "a good percentage of micro business owners are infact mums working from home to supplement the family income. It is important that they […]
When you reach out to potential customers, you want them to respond by buying your products or services – But in the face of all-pervasive marketing, customers are showing advanced signs of fatigue – How can you generate excitement about what you have to offer? Stuart Finlayson looks at fail-safe techniques to draw back weary customers. […]
You may appreciate how precious your company's brand is, but do you know how to protect it? Anna FitzGerald outlines what you need to know to protect your brand and logo. Your corporate logo is the key element that identifies your brand and distinguishes your goods and services in the marketplace. It provides consumers with […]
After the hectic Christmas season is over and the January sales end, take advantage of the quiet time to overhaul your shop's presentation. Marilyn Stephens explains how to go about it. January sales provide the opportunity to clear out overstocks and those product lines that seemed so great at the Trade Fair (unfortunately, your customers […]
A lot has changed in the jewellery industry since diamonds were a girl's best friend. Maria Cobden investigates. Smash and grabs are one thing, but when a group of armed robbers break through electronically locked doors on a Sunday morning while there are customers in the shop and people on the footpath outside, that's another […]
With prize categories for Micro, Home-based and SME businesses, & sub-categories for Women and ethnic minorities, MCEI's inaugural marketing awards are set to be exciting. The not-for-profit Marketing Communications Executives International (MCEI) are conducting their inaugural marketing awards in October 2007, set to be held in Melbourne. The awards are open to all businesses with less than 100 […]
A livelihood for any wholesaler or distributor relies on getting their products into the retail environment – Cameron Bayley gathers tips from those in the know about how to get some edge over the competition While the time-honoured practice of hitting the pavement and selling your goods to as many retailers as possible is still as […]
Marketing and advertising can become a black hole in your business, drawing in money and resources and giving little back – Domini Stuart looks at smart planning that targets your market and makes advertising dollars work hard to grow your business If you fail to plan, you’re planning to fail. It’s an old chestnut, but one […]
Whether you’re designing your shop or exhibition space, Karyn McRae and Helen Lynch reveal how to make your retail space more attractive to customers, which will ultimately improve your bottom line So you’ve done your market research for your products, you’ve leased or bought the right space and have your merchandise ready for sale. But […]
While technology has made precision marketing easier, for many SMEs it’s still a grey area – Cameron Bayley asks experts how they use research and strategy to target customers and make a marketing budget work to the max. Are your marketing dollars hitting the mark? Sharon Williams, founder of marketing communications company Taurus Marketing, says […]
Almost all businesses will have to put on an event at some stage, whether it’s an intimate lunch with clients, a product launch, or large-scale charity event. Rebecca Spicer asks experts what makes the difference between wow and woe factor in event planning. No matter how big the event you’re putting on, and no matter […]
Want to receive free $75 advertising from Yahoo?! Search engine advertising, lists your site in search results across the Web. So you connect with customers who are searching for what you sell. It's the smartest and most cost effective way to sell your product or service online: – Pay only when your ads are clicked […]
Selling your business can be a minefield for the unprepared. Deborah Chew takes us through the contractual and legal issues – The first question a business owner should ask when thinking about selling their business is, what exactly do I want to sell? If your business is conducted by sole traders, by a family trust […]
July 26-27 This e-learning and training conference and expo showcases the latest solutions, trends, technology advances and best training practices from around the world. Aimed at those in learning and development, sales and marketing, and multimedia and software fields. Session topics will include virtual training, innovation and e-learning, and coaching generation-Y. Priced at $790.00 ($395 […]
A lot of the analysis a business owner does is retrospective, but a marketing plan is all about the future. And it begins with thinking big. Rob Hartnett examines the many small steps needed to bring big ideas to fruition. A marketing plan will help business owners attain two of the most important assets in […]
Don’t dismiss branding as a multinational phenomenon – Look at what they do, and adapt it to your SME situation – Cameron Cooper looks at the important steps in building a brand, and vehicles for promoting it. If you think branding is not important for your business, consider this: Coca-Cola, the world’s most valuable brand, is […]
Don’t dismiss branding as a multinational phenomenon – Look at what they do, and adapt it to your SME situation – Cameron Cooper looks at the important steps in building a brand, and vehicles for promoting it. If you think branding is not important for your business, consider this: Coca-Cola, the world’s most valuable brand, is […]
Selling is not a dirty word. Domini Stuart looks at why so many business owners don’t like marketing, and what experts suggest to turn those negatives into positives and deliver benefits to customers as well as to the bottom line. The word ‘selling’ elicits a shudder of dread in many business owners. They’ll say […]
Our expert panel is well-suited to answer this month’s reader question on marketing: "I haven’t done much marketing to date because I have had a steady flow of business through word of mouth. I’m opening a second office interstate and want to know where I should start in terms of marketing, and how can I […]
