Sales

What Aussie Shoppers Want: Understanding the ‘Three C’s’

Australians have long been considered a traditional group and for good reason. Neighbours recently entered its 35th TV season and the Tim Tam is still...

Customer experience crucial for eCommerce sales

Ecommerce platforms that move fast with their investment into next-generation customer service technology heighten their chances for increased sales in a competitive economic environment....

How three small Victoria brands grew from social media

More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something...

How to keep your customers happy 

Launching a company is tricky, but staying in business over the long-term is even more of a challenge. One key component to finding success...

Australians spend a record of $21.3 billion shopping online

Online purchases continue to grow with more Australians shopping online than ever before. New research from Australia Post indicates total purchases topping $21.3 billion...

Sales training is not the cure for underperforming sales

If Sales Training werethe cure, we would not have businesses small and large frustrated with Sales & Business Development constantly being the least productive...

Four ways to fix a pricing mistake

In my previous article, Oops... my business made a pricing mistake, I outlined pricing mistakes businesses commonly make.  Knowing the mistakes should help you identify...

Exploring Australia’s vibrant food scene

Gone are the days where Australia was synonymous with barbecues and the dubious delights of Vegemite, as the nation has a food scene that’s...

Getting started on Amazon: top tips and trick for newbie sellers

Amazon is one of the biggest companies in the world, especially when it comes to retail. You can find nearly anything you could ever...

Mastering procurement management: simplifying your purchase orders

It is rarely a good idea for any business to stand still and resist change as they could then find themselves at a disadvantage...

Four tips brick and mortar retailers can use to truly personalise their in-store experience

As competition grows, retailers have to work increasingly hard to maintain steady foot traffic in their stores. But once you attract that traffic (be...

Sales failing to convert four in five marketing leads: how to better align these departments

Research suggests that it is critical for marketing and sales to work together to create best practices, deliver more quality leads, and drive higher-impact...

SMEs are losing millions of work hours to inefficient travel management, says Serko

Company travel is being inefficiently managed by Australia and New Zealand's SMEs, according to Serko, which revealed 81 millions hours are being lost to...

What defines value in business-to-business sales?

When you’re selling to businesses or to government, you will find that most deals and contracts of significant size and value are transacted through...

Six steps to a successful customer experience program

Over the past decade, the balance of power in the consumer-company engagement dynamic has shifted unequivocally in favour of the customer. Once upon a time,...

Different distribution options for your start-up

Product distribution resides at the heart of getting your products into the hands of consumers. Any startup business, no matter where they operate from,...

5 Crucial tools for your sales team

Every sales team is under immense pressure to deliver on company goals and milestones. As is usually the case, salespeople are usually on the...

Seasonal marketing: reaching your target market at just the right time

If you're looking for ideas to promote your company's products and boost overall sales, then a seasonal marketing campaign is an effective way to...

Building Blocks: Creating a Strong Foundation for Your E-Commerce Startup

You’re tired of the daily grind. It’s time for something different. E-commerce seems like the right move. It’s easy to get set up, and...

How Atlassian built a $4.4 billion business without sales staff

The story of Atlassian is the perfect tech startup fairy tale; two humble guys from Sydney bootstrap a company with a $10,000 credit card...