fbpx
Tech
  • June 18 2019 Putting your money where your audience is – online

    Byline: Karen Lewis, Head of Digital and Ecommerce, Salmat While online sales might count for a fraction of your total sales, the influence the internet wields in consumer purchase decisions is too powerful to ignore. Regardless of whether they buy online or in-store, consumers are going online to be inspired, to do research and to Read More…

  • June 17 2019 Marketing professionals: Are you sure you’re acing the customer experience?

    Byline: Chris Gibbs, General Manager Asia Pacific and Japan, Acquia Have you heard that customer experience is the key to success but are not sure how to go about doing it better in your own business? You’re not alone. Many Australian enterprises are not against the idea of improving the quality of their interactions with Read More…

  • June 17 2019 4 ways new workplace technologies are helping leaders build more productive communities

    By Luke McNeal, Director, Workplace by Facebook A successful business is a business that gets the most out of its prized assets – its people. As a result, productivity is a primary focus for any leader of a business, large or small. With 77% of companies believing email is now an ineffective form of communication and 45% of employees Read More…

  • June 14 2019 7 social media fails businesses need to avoid

    Byline: Nicola Moras We all know that the best way to ‘be out there’ these days is to be on social media – after all, all publicity is good publicity, right? Not so much. We’ve even seen platforms take a huge hit when they’ve misused their platforms without realising the negative impact that a misguided Read More…

  • June 13 2019 Here’s why businesses desperately need to give their data the Marie Kondo treatment

    Richard Gerdis, GM & VP Sales, APJ, Delphix Japanese tidiness guru Marie Kondo has shown the world how decluttering has the potential to bring joy and improve mental wellbeing to people who have become overwhelmed by the emotional weight of their belongings. In today’s business world, the greatest source of clutter is undoubtedly information. With Read More…

  • June 6 2019 Why small-to-medium sized businesses should consider global cloud providers

    By Lionel Legros, Asia-Pacific Director at OVH We are living in an era of cloud adoption. A 2019 study on Australia’s cloud market reveals that cloud Infrastructure-as-a-Service (IaaS) is growing considerably, with market spend expected to reach $1.3 billion by 2022. Yet despite this growth and a growing awareness of the benefits of the cloud, providers Read More…

  • June 5 2019 The future of fintech in Agribusiness

    Thought leadership byline: Sam Fitzpatrick, Agribusiness Lead, Western Union Business Solutions Agribusiness in Australia: the lay of the land Australia’s agribusiness sector is currently estimated to be worth $256 billion,[1] with the economic impact reaching communities around the country. Currently more than two thirds of agricultural commodities produced on Australian farms are exported each year, with production Read More…

  • June 5 2019 Why every business needs to be digital, especially yours

    ‘Digital transformation’ is a phrase we’ve all heard before, but there’s often an assumption that it’s only for industry giants and global enterprises. But this isn’t the case at all. Digital transformation has become more important than ever – even for small businesses – in a fast-paced, highly changeable world. In fact, Dell Technologies’ recent Read More…

  • June 4 2019 Agility: a business strategy

    Byline: Brad Newton, DocuSign, VP APAC We’re in the midst of the fourth industrial revolution, marked by extraordinary technological advances. For businesses it can sometimes feel like a bumpy road, but you really can do more than just hold on for the ride. Through economic downturn, industry upheaval, changing customer preferences or technological transformation, businesses Read More…

  • June 3 2019 When it comes to security, there is no finish line

    Byline: Jim Cook, Regional ANZ Director, Malwarebytes The introduction of the Notifiable Data Breaches Scheme (NDBS) in February 2018 focused the attention of Australian businesses on security. Since that time, there have been more than 800 breaches reported – the majority of them from the healthcare sector. With this focus in mind, the business sector Read More…

  • May 30 2019 How to attract, retain and cultivate a new breed of IT professional

    By Simon Horrocks, Regional Vice President ANZ, AppDynamics The technology skills gap is impacting Australian organisations across almost every industry, with businesses struggling to find the right talent to drive innovation, whether that be in cloud, data analytics, or other emerging technologies such as artificial intelligence (AI). According to the Australian Computer Society (ACS), an Read More…

  • May 30 2019 Employees need to be able to work remotely

    Australians are working outside the office more than ever; a recent survey revealed nearly half of all Australian employees work remotely for at least half the week while more than two-thirds work remotely at least one day per week.  This means employees are relying on mobile devices, from smartphones and tablets to laptops, to get Read More…

  • May 29 2019 Three questions to ask before using new tech

    Byline: Michael Chetner, Head of Asia Pacific, Zoom Video Communications While small to medium sized businesses (SMBs) make an important contribution to Australia’s economy, they are constantly under pressure to stand out in a crowded and competitive marketplace. This pressure is further heightened as SMBs don’t only compete amongst themselves but have to contend against Read More…

  • May 28 2019 How brands can better and effectively use influencers

    Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there have been a multitude of changes that have taken place in the influencer marketing world which brands need to factor into their strategies to get the most ROI. Consumer expectations around Read More…

  • May 24 2019 The tips that REALLY matter in online marketing

    Whether you’re running a business startup or a veteran brand, effective marketing is essential to growth. You will need to acquire ideal clients in a bid to increase conversions and scale your business. But despite the ease that new technologies provide, you still need to focus on adopting strategies that truly work for your business. Read More…