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Personal Branding

How three small Victoria brands grew from social media

More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something...

The 5 Step Plan to a Winning Social Media Presence

Every business wants to increase their enquiries and get more clients. The wonderful news for you is that you can use social media in...

How millennials are using Instagram celebrity status to build multi-million dollar empires

Influencers continue to re-shape the media industry as an increasing number of businesses enlist them to fuel business growth and customer engagement. As the...

The last laugh: what businesses can learn about social media from the NSW Police

As we grow, the police force typically holds a fluctuating relationship in favourability. As a child, they were a source of safety and security....

Five social media myths you can safely ignore

For small businesses and even social media managers, social media can often feel like a minefield. Not only is social media changing at the...

Want to be a big deal? Harness social media to control how your SME or start-up is perceived

Perception is everything in business. Take large companies. Often, by virtue of their size, they convey competence and stability, which is invaluable when it comes to attracting and...

Five digital marketing trends start-ups and other small businesses can embrace in 2017

Digital marketing is a complex and relatively new field that can leave many start-ups and small business feeling overwhelmed. In order to reap the full benefit, businesses...

Building a business website: five essentials

In today's increasingly fast-paced and interconnected world of business, it has become necessary for SMBs to have a website. But without the right tools and knowledge, your website...

Your digital marketing budget: top trends to drive your dollar decisions

The field of digital marketing is constantly evolving and new trends and ideas can often have a potential impact on your strategy going forward...

How to boost business with Instagram

The amount of social media channels you ‘should’ be promoting your business on can be overwhelming. There are mixed views on the value of...

How to protect your IP when you have an online business

Regardless of the size of your online business, it is important that you protect your intellectual property ( I.P) as this can be the...

Continuous Deployment – a critical ingredient for innovation

Imagine you work as a developer for Etsy. In case you haven’t heard of Etsy, it is a marketplace where people around the world...

Your blog as a business: successful strategies for writing your way to fame and fortune

You hit publish. This is going to be epic. You wait. Nothing happens. You check your Google Analytics stats. Nope. No visitors. Days go by and your...

How your personal brand will make or break your business

If you are a leader - or an expert in your field, whether you like it or not, you are Captain of your personal...

How to go from zero to 100,000 users with $0 in marketing

Nearly all early-stage startups have a very limited cash flow, meaning that founders have to be picky about where funds go and why. When...

If you’re not working with bloggers to promote your business you should be

I’m surprised that despite evidence bloggers bring customers to business, sometimes swarms of them, companies are still not engaging their services. A bloggers audience is...

Are you a price-point or are you Prada?

I’ve received several emails via LinkedIn over the years from newly self-published authors who want me to buy their books. If you’re one of...

The power of personalities

I read a lot, whether it’s a column online, an op-ed in the Sunday paper or a good book, I have always enjoyed reading....

The importance of rebranding after an acquisition

Acquisitions and mergers can be exciting. However, they can also be confusing for customers, employees, and other stakeholders, as the new organisation works out...

3 Important truths entrepreneurs need to know about personal branding

“I used my personal blog and reputation to launch and sell the first product and over the course of about 6 months, I migrated...