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Advice for young wanna-be entrepreneurs from Peta Shulman

When Peta Shulam was only 25 when she came up with the simple concept of sampling health foods. Her passion for finding these products led...

How three small Victoria brands grew from social media

More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something...

The 5 Step Plan to a Winning Social Media Presence

Every business wants to increase their enquiries and get more clients. The wonderful news for you is that you can use social media in...

Oh Crap: the SMB using social media to turn dog poop into sales

Marketer Henry Reith uses Digivizer’s SaaS platform to understand what works and what doesn’t in his digital marketing program - and maximize social and...

Aussies still love Facebook, despite issue-laden year, Hootsuite and We Are Social report finds 

  Media Release Hootsuite, the leader in social media management, in collaboration with We Are Social, the global socially-led creative agency, today released Digital 2019. The...

This new, under-the-radar Facebook Feature could change how you engage customers

We’re not even halfway through 2018 and it’s already been a tumultuous year for Facebook. The Cambridge Analytica scandal resulted in calls to #DeleteFacebook,...

Don’t blame it on Facebook: The reasons why you will lose social media followers in 2018

Facebook's recent changes aren't the only hit brands will take this year. Changes in socials and customer behaviour means brand pages will begin to...

4 awesome online marketing strategies for your startup

When you are starting a business, the easiest way to get your name out there is online. Google has proven time and again that...

Hacking fears drive businesses offline

Small businesses are going offline amid fears of hacking with the number of businesses hosting their own website down from 61 per cent to...

Embracing social media is a marathon, not a sprint: seven tips to get your business started

While many small businesses have taken their time to embrace social media platforms, it’s now obvious that the strengths far outweigh the weaknesses. Social...

Five social media myths you can safely ignore

For small businesses and even social media managers, social media can often feel like a minefield. Not only is social media changing at the...

How to effectively manage your brand

Your brand is what sells your product. Brand management builds and maintains your brand’s reputation. Do your brand’s name, logo, and personality all reflect the...

Managing moments of truth in your business

In today’s digital age of data, social media and instant gratification, we desperately crave feedback. Whether in our personal or professional lives, feedback is...

Power to the people: Joey Crowd’s founders are taking on the risk-averse business investors

Fed up with conservative investment professionals leaving a trail of broken dreams, a trio from South Australia has launched an online platform to help...

Survive and prosper with simple growth-hacks

Running a small business is a stressful job at the best of times but in 2016, small business owners are having to navigate the...

The Melbourne start-up that’s challenging Facebook

A Melbourne based technology start-up that leverages the power of emotional reactions and interaction is experiencing explosive global growth. Vent, an online platform that...

‘Old school’ thinking won’t cut it in the age of digital media

For a small business or start-up navigating our 24 hour news circle is a difficult prospect. Positioning yourself positively in the media can generate...

How to create and editorial calendar for your business (and stick to it!)

It’s happened to all of us at one point or another. You’re going by your regular routine when you’re struck by an idea for...

5 Common misconceptions about social media marketing

Like most things that are trendy, everyone has something to say about social media marketing. Promoting your business on social media used to be...

6 Tips for building a successful SEM campaign

SEM, or Search Engine Marketing, has become an integral part of achieving success online. But with so many misconceptions floating around the web as...