June 14 2019 7 social media fails businesses need to avoid

Byline: Nicola Moras We all know that the best way to ‘be out there’ these days is to be on social media – after all, all publicity is good publicity, right? Not so much. We’ve even seen platforms take a huge hit when they’ve misused their platforms without realising the negative impact that a misguided Read More…

May 28 2019 How brands can better and effectively use influencers

Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there have been a multitude of changes that have taken place in the influencer marketing world which brands need to factor into their strategies to get the most ROI. Consumer expectations around Read More…

May 23 2019 Why media training is important for business leaders

Byline: Leisa Goddard, Managing Director of Adoni Media With the explosion of social media and the insatiable 24-hour news cycle, it’s more important than ever for business leaders to have the confidence and skills to make the most of every media opportunity. Too many business owners and C-suite executives don’t know what to do if Read More…

May 3 2019 How Kylie Jenner changed the FRANKII SWIM brand

Rebecca Klodinskly is the designer and director behind Aussie swimwear sensation FRANKII SWIM which in five short years has become a highly sought-after and internationally recognised brand. Thanks to celebrities such as Kylie Jenner, Bella Hadid and Rihanna the label has quickly created a cult following of loyal customers. The brand shot to stardom after these Read More…

April 23 2019 Don’t change the marketing channel, Facebook still works

Byline: Robert Tadros, CEO and founder of Impressive Digital News that Facebook is changing its algorithms to favour users’ friends posts over businesses caused many organisations to rethink the platform as a marketing tool. My advice is not to change the channel: these tweaks are worth getting to know so you can maximise your spend Read More…

April 18 2019 Advice for young wanna-be entrepreneurs from Peta Shulman

When Peta Shulam was only 25 when she came up with the simple concept of sampling health foods. Her passion for finding these products led to her creating the largest health food sampling service in Australia, GoodnessMe Box, where for just $25 her clients can sample 7-10 full sized products, allowing those products to be Read More…

March 25 2019 How three small Victoria brands grew from social media

More and more small businesses are growing their brands using online platforms and building presence, following and revenue. The power of social media was something not missed by these three small businesses in Victoria, who have been capitalising on the commercial opportunities that Facebook, Instagram, Twitter and other social media platforms provide. Bendigo Brittle, Peggy Read More…

March 22 2019 The 5 Step Plan to a Winning Social Media Presence

Every business wants to increase their enquiries and get more clients. The wonderful news for you is that you can use social media in order to build your pipeline. We can no longer ignore the fact that social media is a crucial element and that when used strategically, it can connect us with our potential Read More…

February 27 2019 Oh Crap: the SMB using social media to turn dog poop into sales

Marketer Henry Reith uses Digivizer’s SaaS platform to understand what works and what doesn’t in his digital marketing program – and maximize social and search ROI ‘Where’s there’s muck, there’s brass’ is a saying well-known in England’s northern county of Yorkshire. It means that, wherever there’s rubbish of any kind, there’s usually money to be Read More…

February 1 2019 Aussies still love Facebook, despite issue-laden year, Hootsuite and We Are Social report finds 

  Media Release Hootsuite, the leader in social media management, in collaboration with We Are Social, the global socially-led creative agency, today released Digital 2019. The eighth annual report, which examines digital trends and social media use across 230 countries and territories, uncovered that more than one million new people go online every day, and Read More…

May 11 2018 This new, under-the-radar Facebook Feature could change how you engage customers

We’re not even halfway through 2018 and it’s already been a tumultuous year for Facebook. The Cambridge Analytica scandal resulted in calls to #DeleteFacebook, a share price rollercoaster and questions from political leaders on both sides of the aisle. Bit amidst the chaos, Facebook went ahead with F8, its regular developer conference. This year’s event Read More…

February 26 2018 Don’t blame it on Facebook: The reasons why you will lose social media followers in 2018

Facebook’s recent changes aren’t the only hit brands will take this year. Changes in socials and customer behaviour means brand pages will begin to hemorrhage audience members if they don’t start to adapt. The first quarter opens the floodgates for new gym memberships, refreshed wardrobes and of course, the mass clean outs of social media Read More…

November 29 2017 4 awesome online marketing strategies for your startup

When you are starting a business, the easiest way to get your name out there is online. Google has proven time and again that more people search for new businesses online than through any other medium, so you need to master ways to create strategic marketing strategies. Here are four of many awesome online marketing Read More…

September 19 2017 Hacking fears drive businesses offline

Small businesses are going offline amid fears of hacking with the number of businesses hosting their own website down from 61 per cent to 52 per cent, according to the 2017 Sensis eBusiness Report. The survey of more than 1000 small and medium businesses found that 81 per cent of business owners were worried about Read More…

September 14 2017 Embracing social media is a marathon, not a sprint: seven tips to get your business started

While many small businesses have taken their time to embrace social media platforms, it’s now obvious that the strengths far outweigh the weaknesses. Social media allows you to build a sense of community around your own brand. The key is not to see it as a promotional tool but as a relationship building opportunity. Social Read More…