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Social Media
  • May 19 2017 Five social media myths you can safely ignore

    For small businesses and even social media managers, social media can often feel like a minefield. Not only is social media changing at the speed of light, it can be difficult to know what information to listen to and what advice to follow. With so many self-proclaimed “social media experts” out there, how do you Read More…

  • April 7 2017 How to effectively manage your brand

    Your brand is what sells your product. Brand management builds and maintains your brand’s reputation. Do your brand’s name, logo, and personality all reflect the identity you want to portray to consumers? Successful brand management will help to define and position your brand in the market, making you stand out from competitors and attract consumers. Read More…

  • February 22 2017 Managing moments of truth in your business

    In today’s digital age of data, social media and instant gratification, we desperately crave feedback. Whether in our personal or professional lives, feedback is king. Why do we need it? Essentially, to understand how we can be better – identifying and fixing problems and making improvements.   Getting feedback when you’re a business is not Read More…

  • August 12 2016 Power to the people: Joey Crowd’s founders are taking on the risk-averse business investors

    Fed up with conservative investment professionals leaving a trail of broken dreams, a trio from South Australia has launched an online platform to help would-be start-up founders and other entrepreneurs nurture their ideas. Co-founded by Kalif Auditore (CEO), Nick Boniciolli (COO) and Joshua White (CTO), Joey Crowd is being billed as the world’s first crowdfunding Read More…

  • July 25 2016 Survive and prosper with simple growth-hacks

    Running a small business is a stressful job at the best of times but in 2016, small business owners are having to navigate the treacherous waters brought about by a rapidly changing and ultra-competitive market.   A Westpac report published recently found trading conditions for Australian SMEs collapsed 14.4% over the second quarter this year. Read More…

  • April 15 2016 The Melbourne start-up that’s challenging Facebook

    A Melbourne based technology start-up that leverages the power of emotional reactions and interaction is experiencing explosive global growth. Vent, an online platform that allows users to express their feelings and connect with people, has already raised over $500k in investment since launching in August 2014. Vent has acquired 1 million global users and expects Read More…

  • January 28 2016 ‘Old school’ thinking won’t cut it in the age of digital media

    For a small business or start-up navigating our 24 hour news circle is a difficult prospect. Positioning yourself positively in the media can generate sales and redefine an outdated marketing strategy. Of course, though, negative media can ruin reputation and stifle growth. When conducted correctly, the process of gaining media attention can be easy and Read More…

  • January 20 2016 How to create and editorial calendar for your business (and stick to it!)

    It’s happened to all of us at one point or another. You’re going by your regular routine when you’re struck by an idea for a great blog post. You promise yourself that you’ll write it down later, but get lost in your tasks and eventually forget. Days pass, and you’re sitting at your desk desperately Read More…

  • January 14 2016 5 Common misconceptions about social media marketing

    Like most things that are trendy, everyone has something to say about social media marketing. Promoting your business on social media used to be something that only tech savvy Gen Y’ers did, but these days it seems to be mandatory no matter what your age or type of business. Because social media is fairly straightforward Read More…

  • December 16 2015 6 Tips for building a successful SEM campaign

    SEM, or Search Engine Marketing, has become an integral part of achieving success online. But with so many misconceptions floating around the web as to what SEM really is, it’s easy to understand why some businesses lack confidence and just don’t know where to start.  What is SEM? In today’s digital world, a good-looking, smooth-functioning Read More…

  • December 2 2015 The digital diet of an average Australian consumer

    Cade Witnish recently attended the Deloitte Digital Consumer Survey dinner where he was involved in discussions around the findings of the 2015 Deloitte Digital Consumer Survey Report. Here is what he found most interesting. Mobile: Australians continue to be spellbound by smartphones. On average we are checking our phones 30 times per day – collectively this is Read More…

  • November 27 2015 Trolley Bags: from unsellable to viral success with the muscle of Facebook

    With 10 years’ experience in import and wholesale distribution, Australian entrepreneur, Peter Byrne, thought he was onto a winner when his distribution business, Combined Group of Companies, bought the Trolley Bags concept from inventor, Paul Doyle. Designed to eliminate the need for the 3.76 billion plastic bags dumped in Australia’s landfill sites each year, the Read More…

  • November 25 2015 Three effective strategies for dealing with negative online feedback

    When you’re running a business, no matter how hard you try, you’re not going to be able to please everyone. Unfortunately these days, disgruntled customers are not only likely to tell their friends and colleagues about your business, there’s a good chance they will go online and tell the rest of the world while they’re Read More…

  • November 18 2015 Optimising your small business for the digital age

    Small businesses are more numerous and more competitive than ever before. In fact, according to one article, a new business is started every minute. Here are some technologies helping small business owners compete in today’s market. Cloud Computing According to Forbes, the cloud is here to stay, and small businesses that don’t utilise all the Read More…

  • November 16 2015 2700 New followers in 16 minutes for one ‘scoping’ Australian business

    In March 2015 the Twitter owned app, Periscope, launched offering a platform for anyone to broadcast live video footage for free. Since March, Periscope has experienced tremendous growth on an international scale, surpassing 10 million accounts in August this year. Jessica Ruhfus, founder and CEO of brand partnerships platform, Collabosaurus, tells Dynamic Business how she Read More…