Social Media

Before you dive into social media there are a few things to consider. There are hundreds of social media platforms; however many have different audiences and different ways they interact with their users.

A popular misconception exists that inbound marketing is all about spending lots of time on social media platforms. This just isn’t true, as social media can be a big waste of time if you don’t approach it with a plan or some clear objectives.

Given the amount of time people spend on their social networks, building connections and growing their networks, it’s surprising when their profiles aren’t given as much attention as they should be. Here’s four ways to give your profiles a boost.

So you’ve set up a business Twitter, Facebook or Google+ account, ready and raring to dive into the world of social media. But doubt begins clouding the optimism and you wonder how you’re supposed to know whether you’re doing it right? Follow these golden rules to get your social media use off to the right start.

Fairfax will launch its new social media platform, Connect Pink, in June in the hopes of connecting women in regional Australia. The question is, will users be willing to pay a nominal fee to join this new social network?

You can’t approach social media with a traditional media mindset, or you’ll never see a return on your investment in the medium. Here’s how social media users expect you to connect with them.

First it was Facebook and Twitter, then came Google+ and now Pinterest. How are you supposed to know whether your business should adopt every social network that pops up? Follow these five golden rules…

Have you heard the saying a picture paints a thousand words? Well your business can do just that on Pinterest.

With Facebook becoming an essential part of any marketing plan it can be confusing to know which applications will most suit your business and best promote your product or service to the right audience.