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Why artificial intelligence is crucial for sales to bridge the customer chasm

For years, sales teams have struggled to keep up with a customer base using the latest technology to upend the traditional sales process. Today’s...

“We’ve seen a rise in Facebook-only Australian businesses,” says platform’s local Head of SMB

Australian businesses are connected to more than 210 million people, globally, through Facebook, while more than one in three SMBs have been built on...

Let’s Talk: Social Networking

“Can social media generate fruitful business partnerships?” That’s the question Dynamic Business put to 17 entrepreneurs and industry experts, this week, for our exclusive...

Hacking fears drive businesses offline

Small businesses are going offline amid fears of hacking with the number of businesses hosting their own website down from 61 per cent to...

Embracing social media is a marathon, not a sprint: seven tips to get your business started

While many small businesses have taken their time to embrace social media platforms, it’s now obvious that the strengths far outweigh the weaknesses. Social...

Friendly and professional: simple pointers to provide better customer service

The duties of a customer service representative are many. They include: finding solutions to customer complaints in person or via phone, email or social...

Four strategies for recruiting via social media

If there's a job you need to fill, it's likely the right candidate is on social media right now – but which platforms are they using, and...

Too good to be true: why a negative review could be exactly what your business needs 

With more Australians turning to ratings and review sites to help them make purchase decisions, it is imperative that businesses have a strategy for...

Workplace fun guaranteed to increase productivity

Countless studies have shown that happiness leads to more success, increased productivity and overall workplace wellbeing in companies. However most workplaces are focused on...

Top trade show tips: making your booth the most desired destination on the floor

Trade shows are an excellent opportunity to find new customers and make new contacts, but the only way you are going to get out...

Census 2016: the Lesson for every small business

The Census debacle last night highlights what not to do in business. At the height of a system malfunction when millions of Australians couldn’t log...

Rebranding: When to take the leap?

Branding is important; it’s how customers perceive your business. It isn’t just a logo either, it’s your entire customer experience. Logo, font, website, social media, even...

How your personal brand will make or break your business

If you are a leader - or an expert in your field, whether you like it or not, you are Captain of your personal...