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Businesses turn to online marketing in economic downturn



A new survey released by WebTrends has shown that Australian businesses believe online marketing is a key component to overcoming challenges faced by the economic downturn.

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By Jessica Stanic

A new survey released by WebTrends has shown that Australian businesses believe online marketing is a key component to overcoming challenges faced by the economic downturn.

The in-depth report Analysis V Action, found that 68 percent of Australian respondents believe that more sophisticated web analysis would boost sales, with most keen to interact with their customers through online channels.

Mark Allison, territory manager for WebTrends, Australasia believes that businesses are becoming more switched on and looking for better ways to advertise their business.

“The Australian market is incredibly switched on when it comes to web analytics. Businesses that use sophisticated analytics to influence their online marketing strategies achieve greater success than other online businesses.”

A report released by Aegis Media backs up these figures, with internet advertising set to see increases of up to 9.7 percent. The WebTrends survey shows that a further 76 percent of Australian businesses place a high importance on the analysis of data generated by their website or online marketing activities.

With the ability to analyse consumer behaviour more accurately, Australian businesses are investing upwards of 20 percent of their yearly marketing budget on internet-based marketing, with 66 percent satisfied with their return on investment.

“With consumer behaviour altering so drastically in these economic times, Australian businesses need to make more informed decisions about how and where to spend their marketing dollars,” said Allison.

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    • Added by marcus

      since the economic crisis many turned into online business. I also believe that online business have helped a lot of people. by the way, their is a website that i have recently found and just wanted to share it. you might want to check on it. Online Business

    • Added by sam banner stand man

      I believe that simply advertising more will not help any business, rather targeted adversting. Reducing the need for overpriced advertising firms can really kill a new business. In all this talk of economic downturn business owners can make a mistake of being to zealous with dollars in order to gain more customers, rather than re think their marketing strategy and outplay the competition. We have managed to do that at portable displays australia. We actually started to see sky rocketing sales in areas like banner stands and feather flags, and they were the areas where we had targeted our advertising

    • Added by e27 – Pinstorm – An Amalgamation of Digital Marketing & Technology

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