Qantas has reclaimed the number one spot in the 2019 Randstad Employer Brand Research Awards*, being named as the most attractive employer in the country today.
The iconic Australian airline, has been recognised for its high-flying job perks including travel benefits for its globetrotting employees working in the exciting field of aviation, alongside its perceived adoption of technology and consistent financial performance.
Following in second and third place respectively is Epworth HealthCare and Apple, also valued for their robust financials, engaging job content in leading fields and strong public reputations.
For the first time, life sciences has emerged as the most attractive industry ahead of early learning which remains in second place and closely followed by the technology sector, down from first place in 2018.
The research also reveals a surprising upwards trend in the popularity of the higher education sector, as five of the country’s universities ranked within the ultra-competitive top 20 most attractive employers nationally.
Frank Ribuot, CEO of Randstad Australia, said companies need to pay attention to their public image and how this stacks up when compared to their employee experience.
“With Australia’s unemployment rate at 5 per cent, competition for top talent is fierce. Business leaders must put their best foot forward with a robust image that truly matches a great employee experience. Closing the gap between expectation and reality is what makes an attractive employer and where Qantas really excels, remaining squarely in the top three for four consecutive years.”
When it comes down to what really matters to Australians, work-life balance continues to be the single most important reason for employees to stay in their roles (54 per cent).
At a time of high employment and talent scarcity, one third (30 per cent) of people are planning to change roles within a year. Here, young workers (aged 18-24) are set to be the most transient (40 per cent).
“Workers are continuing to battle with work-life balance issues, particularly Gen Z. It’s their top reason for leaving a job. We need to listen and do more to retain good employees by delivering the trifecta of work-life balance, long-term job security and a competitive salary. Beyond this, employees want to be stimulated by their job and have a clear career path,” said Ribuot.
Looking at the impact on a business’ bottom line, Randstad’s latest research indicates a direct correlation with a job seeker’s experience and their consumer purchasing behaviour. Here, 39 per cent of respondents strongly agreed that their experience as an employee with a company would influence their decision to purchase a product or service.
“Half of Aussies will share their experience with family and friends, taking it far beyond the four walls of the office and ultimately determining if you’re perceived as an attractive employer or not. The research is a reminder that an employee’s experience can directly impact your business’s bottom line and your brand reputation needs to be maintained at all stages of the employee journey,” Ribuot concluded.
The Randstad Employer Brand Research recognises the top employers and industries in Australia, as well as employee sentiment about attractive qualities in a job, according to a survey of more than 10,861 Australians.
|Australia’s Top 20 Most Attractive Employers 2019|
|1. Qantas Airways (up to two places)||11. Federal Government (up two places)|
|2. Epworth HealthCare (up 41 places)||12. Healthe Care Australia (up four places)|
|3. Apple (down two places)||13. The University of Sydney (up 14 places)|
|4. PricewaterhouseCoopers (up 11 places)||14. The University of Queensland (up 50 places)|
|5. Tasmanian Government (up 42 places)||15. The University of New South Wales (down seven places)|
|6. Infosys Technologies Limited (not in top 150 in 2018)||16. Australian Red Cross Society (up 26 places)|
|7. The University of Melbourne (up 14 places)||17. Monash University (up 39 places)|
|8. Virgin Australia (down six places)||18. Boeing Australia (not in top 150 in 2018)|
|9. Australian Broadcasting Corporation (down three places)||19. G8 Education (new to the list this year)|
|10. Royal Melbourne Institute of Technology (up 10 places)||20. Douglass Hanly Moir Pathology (not in top 150 in 2018)|
|What Australian Workers Are Seeking From Work 2019|
|1. Work-life balance: 54%||6. Flexible arrangements: 34%|
|2. Salary and benefits 52%||7. Strong leadership: 33%|
|3. Job security: 47%||8. Location: 33%|
|4. Pleasant work atmosphere: 40%||9. Career progression: 31%|
|5. Good training: 36%||10. Financially healthy: 25%|
|Australia’s Top 10 Most Attractive Industries Awarded by Randstad in 2019|
|5.Professional, scientific & technical activities|
|6.Public administration & defence|
|7.Health & social work activities|