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For the third edition of the 'Small & Medium Business Trends Report' Salesforce analysed responses from 2,000+ small and medium business (SMB) owners and leaders to determine:

  • SMB leaders' motivations, challenges, and goals
  • How demographics shape the SMB experience
  • The role of technology in satisfying customer expectations

This report examines the obstacles SMBs encounter on the road to success, offering insights on the decision-making and actions of business leaders who run them.

Read the full Small & Medium Business Trends Report to find out more.

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