‘Disruption,’ ‘disruptors’ and ‘disruptive’ are words that we hear a lot in the business and entrepreneur world, but how many founders and entrepreneurs actually qualify for the label of ‘disruptor?’ Truly innovating and challenging a traditional way of doing something is disruptive, and so traditional industries typically have the most potential for disruption – i.e Read More…
Digital loyalty program set to change Australian shopping habits
Fri 22 February 2019 - 1:48 pmEntrepreneur
Digital loyalty program, ShopBack, is set to change Australian online shopping habits following its Aussie debut in May 2018.
Founded in Singapore in 2014, ShopBack is the brainchild of entrepreneurs Henry Chan and Joel Leong who have developed a way for consumers to shop online and earn cash back rewards.
ShopBack Country Manager Angus Muffet said since its 2014 launch, ShopBack has grown exponentially while paving the way for smarter online shopping globally.
“We are now the leading cashback platform in the Asia Pacific region. We are active in seven countries and have more than 1500 eCommerce merchants onboard including Expedia, Lazada and Zalora,” he said.
“ShopBack is Asia Pacific’s leading cashback portal, helping over eight million users worldwide to save millions of dollars on their online shopping.”
The award-winning business was established as a mobile-first platform and is recognised across the Asia Pacific region as a leader in the mobile affiliate space.
“ShopBack is unique because we are mobile-centric, have a huge international presence and are committed to delivering an exceptional user experience,” Mr Muffet said.
“Having a global network also means we are able to bring killer deals from our international brands to Aussie shoppers, while taking learnings from other markets to give local users a truly unique experience.”
Mr Muffet’s goal is for ShopBack to become a daily shopping habit for Australians.
“By daily shopping habit, I mean being an app that people open on the bus or train, alongside Facebook and Instagram, to see what new and exciting offers the team has negotiated with our brand partners. Or it could just be some interesting shopping related content like savings hacks to help our users become smarter at online shopping.”
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