Public Relations
  • April 14 2014 Curtains on fashion week, and bloggers rule

    At Mercedes Benz Fashion Week this past week, the designers were nervous, the models thin, and the lights bright.

  • February 4 2014 Free-range chicken edges closer to mainstream

    Shifting consumer preferences for free-range chicken is making a real impact on what is being sold across Australia.

  • November 19 2013 Customer satisfaction levels dire in 10 key industries

    Negative reviews are there for all to see, and can be a sure-fire turnoff for otherwise green customers.

  • November 4 2013 Putting the bounce on bouncer tough guys

    Social media and review websites mean consumer perception is more important than ever – a few negative tweets or Facebook posts can be enough to dent your brand image.

  • September 20 2013 Taking the ‘work’ out of networking

    The ‘pitch and thrust’ of the business card and handshake is on the decline in favour of a new, more genuine style of meeting and greeting. It’s called netweaving and it takes the ‘work’ out of networking.

  • September 5 2013 Businesses shun local production despite benefits

    New research has revealed just 20 per cent of Australian companies have a firm policy for buying Australian made goods wherever possible.

  • July 22 2013 What to do after a negative online review

    Word-of-mouth has long since been integral to business growth – but in the online-age, a negative review can reach hundreds in an instant.

  • July 10 2013 One Aussie start-up to get big break

    Cloud computing platform Rackspace is offering one Aussie start-up the chance to pitch its idea and win a trip to San Francisco and Silicon Valley.

  • July 1 2013 Not made in Oz: Brand damage over false claims

    An online ugg boot retailer has been left red-faced after an ACCC investigation revealed its ‘Made in Australia’ claims were totally false. Worse still, it also used the official Australian Made logo without authorisation.

  • April 24 2013 The entrepreneur playing the PR game

    After gaining experience in New York, the world capital of advertising, Adrian Falk returned to Australia to apply his knowledge to help Australian businesses make a name for themselves.

  • April 17 2013 10 ways to get more bang for your PR buck

    PR is often seen as a marketing luxury for bigger companies but there are many smaller PR agencies in Australia that can make PR an affordable marketing activity for small or fledgling businesses.

  • February 15 2013 Top 5 ways to annoy the media

    You might think that more is more when it comes to media coverage, but it’s not the case when it comes to contacting the media. Here are five things you should NEVER do.

  • February 13 2013 SMBs giving back to the community

    Most small businesses rely on their local community to get them started, and so are usually more than happy to give back. Here’s on way that you can.

  • January 23 2013 How to be a good client

    So you’ve got an agency. You’ve finally found the budget, you’ve made your choice and the agency is all signed up and raring to go. Whether that agency is helping you with HR, PR, SEO or finance, there are ways to manage them to get the best value.

  • January 17 2013 Seven ways to find your business’ stories

    Gaining media coverage for your business is a great way to raise your brand awareness, communicate with your customers and promote your business.