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Four steps to building relationships with journalists

Much like you would with potential customers, building relationships with journalists is the best way to achieve positive media attention. We’ve all dealt with telemarketers,...

‘Old school’ thinking won’t cut it in the age of digital media

For a small business or start-up navigating our 24 hour news circle is a difficult prospect. Positioning yourself positively in the media can generate...

Three effective strategies for dealing with negative online feedback

When you’re running a business, no matter how hard you try, you’re not going to be able to please everyone. Unfortunately these days, disgruntled...

How to build customer loyalty when starting out

Building customer loyalty can be a challenge when getting a new business off the ground. The secret is to get to know your customers,...

3 Important truths entrepreneurs need to know about personal branding

“I used my personal blog and reputation to launch and sell the first product and over the course of about 6 months, I migrated...

DIY PR placing small business ahead of the competition

Competition and a hunger to succeed is driving small business to learn how to do their own Public Relations saving themselves thousands in advertising...

The real cost of complaints for your business

How many complaints does your business get every week or month? Hopefully it’s not very many but even a small number of dissatisfied customers...

How to make annual company financials more engaging

When the annual financial results come onto the agenda at work, you’ll probably notice everyone’s eyes glazing over. This is incredibly unfortunate, with many...

The human cost of striving for profit

Although profit is measured by dollars on the bottom line, the size of that profit can be a measure of how you treat people. Sometimes it is the processes we put in place that damage people.

What’s your story? Why you need to hone your elevator pitch

'What do you do?' is a standard icebreaker, but it’s also a qualifier to see if there is potential to do business with the person standing before us.

How to PR yourself and your brand in the Digital Age

Whether accidental and social or driven and professional, your digital presence (or lack of it) is there for your customers, staff and prospects to see. If your digital brand is lacking or not clearly visible, your competitors will notice and fill the gap.

LinkedIn unveils top 10 influential brands in Australia

Professional social network LinkedIn has revealed their list of the most influential brands in Australia.

CEOs scared of presentations

The 3 lead qualms include the fear of embarrassing one’s self, boring the audience, and having something interrupt their message, such as a technology fault or a question they are unable to answer.

Does getting recognized really boost your business?

There are some possible issues that could potentially make all those awards a double-edged sword.

Entrepreneur focuses on business recommendations

Recomazing has focused on the advocacy elements of social media to create a network for people to share and make business recommendations to their contacts.

Look outside your office to help your business

Since when does working hard solely mean one should be cooped up in their office, chained to that desk and computer, focused like crazy on the business at hand?

CEO cuts own wage by $1 million, goes viral

Dan Price has decided to take a huge pay cut in order to remove what he calls the "distractions" his employees were experiencing with financial difficulties.

The true leadership challenge in a world that changes faster every day

We see systems, structures and tools but not the culture developed by leaders in the organization. Here is what you must do to develop the culture you need...

Function planning 101: What to do when your boss puts you on the spot

Outstanding events don’t just happen. From budget planning to finding the perfect venue and creating the right atmosphere, there’s a lot to take into consideration.

How to be a leader in the game of networking and building relationships

Speak to the movers and shakers of the business world and they'll all tell you the same thing: networking is the key to success. If you want to take your business to the next level, it's essential that you know how to build and leverage both new and existing relationships.